Strategy & Marketing Manager

**About the Job**

The Strategy & Marketing Manager at Bolster is the vital link between our Media and Creative teams, ensuring seamless collaboration and delivering the best possible solutions for our clients across all channels—owned, earned, and paid.

This role works closely with our entertainment clients, as well as select brand clients, helping them connect with culture in meaningful and impactful ways. Acting as an extension of our clients’ in-house marketing teams, the Strategy & Marketing Manager provides essential support during peak periods, offering strategic expertise and hands-on execution to meet their goals.

The position is pivotal in ensuring the seamless delivery of all-encompassing, results-driven marketing campaigns, while strengthening client relationships and internal workflows.

If you thrive on delivering innovative solutions, enjoy collaborating across disciplines, and want to make a real impact in the entertainment and cultural space, this is the role for you

**OK, I’m sold - but what even is Bolster?**

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams.

Our foundational clients include festivals and events such as Splendour In The Grass, Beyond The Valley, Pitch, St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture.

At Bolster, we do loads of stuff, but 3 things really well:

- Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.
- Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.
- Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.

Our offering extends even further when you consider our sister agencies:

- Aeroplane (experiential and commercial rights);
- Common State (PR); and
- Going North (First Nations cultural engagement).

Ultimately, Bolster Group is famous for connecting brands to their fans.

**What You’ll Be Doing**

**Strategy, Marketing Execution & Campaign Project Management 70%**

Strategy
- Collate super-succinct brief documents with urgency in close collaboration with clients, including the compilation of existing collateral, brand guidelines and campaign resources
- Conduct desktop research and reviews of previous campaigns to inform approach
- Develop holistic marketing plans (predominantly) for tours and festivals, across all channels - owned, earned and paid
- Provide generalist marketing expertise across PR, paid media, organic social, OOH, radio and collaborative marketing partnerships (influencers, venues, ticketing outlets)
- Effectively delegate tasks to the specialist teams and act on behalf of the client to oversee the delivery of work, ensuring the requirements of the brief and campaign KPIs are fulfilled
- Remain a step ahead to mitigate risk but also to capitalise on opportunities to provide further value to the client (e.g. prepare considerations for on-ground content capture to build archive)

Marketing Execution
- Oversee digital marketing across Meta, Google Ads, TikTok Ads, programmatic display, audio, video and digital OOH (to be delivered by the Bolster Campaign Manager)
- Social media marketing including content compilation / creation, planning and scheduling, with the assistance of the Bolster Creator & Community Manager
- Landing page creation, website updates, set-up of tracking and monitoring of analytics
- EDM management including audience segmentation, builds and scheduling
- Generate, adapt and edit copy in line with best practice for each channel
- Monitor performance with the Media and Creative teams, formulate reporting insights together and keep client informed of progress
- Optimise campaign activity across all channels to meet client objectives

Campaign Project Management
- Serve as the key conduit between the paid, earned and owned teams (Media, PR, Creative)
- Develop and maintain campaign budgets and timelines, keep project documentation up-to-date and accurate
- Oversee the production of content from external freelancers and contractors
- Act as the main point of contact and intermediary for revision rounds between client and creatives
- QA all campaign outputs, ensuring alignment with the project objectives, KPIs, key milestones, budget and contract deliverables
- Lead the consolidation of campaign reporting, pulling the reporting from each different