
Brand Manager
1 week ago
Taubmans is the jewel in the PPG Paints crown, it’s our largest brand with an exciting range of activities across the marketing mix including Brand Management, Innovation, Communication, Activation and Partnerships. Alongside the Marketing Manager, the Taubmans Brand Manager (Retail) will lead the development and execution of strategic brand plans to drive awareness, consideration and market share. You’ll champion the voice of Australia’s oldest paint brand in our largest channel, and work with cross functional teams to ensure consistency, innovation and commercial performance in both Australia and New Zealand.
**Responsibilities**
- In conjunction with the Marketing Manager, develop and implement the marketing plan for Taubmans and PPG Paints within retail channel to achieve Net Sales results, share targets and profitability of the category developed.
- Develop and implement promotion and advertising activities for Taubmans targeted toward the retail / DIY audience.
- Review sales and performance category regularly, recommending changes in pricing and product mix.
- Collaborate with local and global R&D teams to identify new product opportunities aligning with the Business Strategy.
- Be the brand custodian for the Taubmans Masterbrand by ensuring brand governance and consistency across all marketing touchpoints.
- Consult with sales, operations, and finance to ensure effective launches and profitable marketing.
- Monitor and control marketing expenditure, conduct financial analysis, and review brand/product performance.
**Requirements**:
- A tertiary qualification within either Marketing/Commerce/Business is essential.
- Minimum 3 years marketing or brand management experience within a high volume FMCG company, or related hardware category business, with proven record of achievement.
- Comfortable with all marketing disciplines including working closely with creative, design, digital & media agencies to develop outstanding advertising creative and media programs.
- Solid commercial understanding and experience including insight into competitor and retailer strategies and activity.
- Strong verbal and written communication skills, with the ability to conduct presentations and influence stakeholders
**What We Offer**:
- Opportunities for development and long-term career progression.
- Access to corporate discounts, including WhereFit, that provide wellness benefits to our employees.
- Give back to local communities with our PPG Colourful communities program.
- PPG Recognition programs.
- Generous discounts on PPG products through our company owned store network.
**About us**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**
**The PPG Way**
Every day at PPG:
**We partner with customers to create mutual value.**
We are insightful, dedicated, and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.
**We are "One PPG" to the world.**
We are better and stronger together. We use our scale to reach new markets and introduce technologies as we differentiate and improve our markets.
**We trust our people every day, in every way.**
We empower our people to make the right decisions. We are inclusive, transparent, and respectful. Our feedback is clear and actionable.
**We make it happen.**
We have experience winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.
**We run it like we manage it.**
We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders, and our communities.
**We do better today than yesterday - everyday.**
We learn. We develop our people to grow our businesses.
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
**About us**:
PPG: WE PROTECT AND BEAUTIFY THE WORLD
The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are “One PPG” to the world.
We trust our people every day, in every way.
We make it happen.
We run it like we own it.
We do better today than yesterday - everyday.
Benefits will be discussed with you by your recruiter during the hiring process.
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