Brand Manager

As a **Brand Manager** based in **Clayton, Victoria**, you will report to the Head of Marketing on a Fixed-term Contract basis (12 months full-time). You will develop and implement marketing programs for designated brands for the Australian and New Zealand markets. **Responsibilities** - Develop annual marketing plans for designated brands. - Compile and implement brand plans which encompass strategic brand direction, main objectives and initiatives, promotional programs, and quantitative performance measures. - Contribute to the development of a 3-year strategy for the category. - Collaborate with the designated Business Team in the preparation of budgets and forecasts and ensure marketing strategies are compatible with sales plans. - Stay informed about the trends and new competitors in the paint market, ensuring PPG stays aware of competitor brand activities and promotional programs. - Work with local and global R&D teams to identify new product opportunities from the global portfolio to build a new product pipeline that aligns with the Business Strategy. - Develop and implement promotion and advertising activities for designated brands/products to achieve monthly, quarterly, and yearly business objectives. - Develop & execute new product development plan on time to ensure the marketing goals are achieved. - Analyse and interpret marketing, trade, and consumer research information and make recommendations to the Business Team regarding pricing, promotions, distribution channels, advertising, and competition. - Communicate with relevant international product development teams on product development programs, and global insights to ensure local requirements are considered in the development process. - Communicate with the sales team to maintain support for products and brands in both retail and trade. - Help develop marketing plans, which include profit estimates, to maximise market share, and achieve sales and profit objectives. - Review sales performance of products and recommend changes in pricing, media, and product mix. - Evaluate new products and forecast potential sales. - Consult with sales, operations, and finance to ensure the most effective and profitable marketing of products. - Conduct financial analysis of marketing and promotional expenditure. **Qualifications** - Minimum 3-5 years of experience in brand management or product management. - Experience in new product development and portfolio management. - Experience partnering with advertising and promotional agencies to develop consumer promotions and advertising campaigns. - Sound experience using different marketing techniques. - Good commercial and financial knowledge and the ability to interpret complex financial data. **About us**: **PPG: WE PROTECT AND BEAUTIFY THE WORLD** **The PPG Way** Every day at PPG: **We partner with customers to create mutual value.** We are insightful, dedicated, and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference. **We are "One PPG" to the world.** We are better and stronger together. We use our scale to reach new markets and introduce technologies as we differentiate and improve our markets. **We trust our people every day, in every way.** We empower our people to make the right decisions. We are inclusive, transparent, and respectful. Our feedback is clear and actionable. **We make it happen.** We have experience winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly. **We run it like we manage it.** We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders, and our communities. **We do better today than yesterday - everyday.** We learn. We develop our people to grow our businesses.