Marketing Manager

3 days ago

Sydney, Australia Kaplan Australia Full time

**Permanent full-time position based in Sydney**:

- **Work flexibly - work from home and the office each week**:

- **26 days’ annual leave, including one for your birthday**

**Role**
We have an exciting opportunity for a Marketing Manager who will report directly to the General Manager, Marketing and B2C Sales and own the product marketing strategy in a collaborative, supportive team environment. In this varied role you will:

- Understand the market and market needs, with an emphasis on the consumer from a B2B and a B2C perspective focusing on developing positioning, messaging, competitive differentiation, while collaborating with key business stakeholders to meet the business goals
- Develop a series of integrated marketing initiatives designed to drive business strategy and objectives using an integrated marketing management approach

**Responsibilities**
- Define the short term - long term strategy of the product and create a product road map together with key stakeholders across the business
- Understand how your products are represented across the B2B and B2C markets and across industry
- Define and develop innovative and creative solutions
- Assess what marketing requirements are needed to ensure product is delivered to key stakeholders and relevant target audiences
- Work with assigned product budgets to develop and lead integrated measurable campaigns to successfully meet targets
- Provide observations and recommendations with a focus on continuous improvement of the customer experience
- Being a productive member of the Kaplan team by displaying the Company values through your day-to-day role

**Requirements**:

- 5+ years’ experience developing a B2B and B2C marketing strategies and implementing marketing campaigns in a product marketing, product management or brand management role (essential)
- Have a passion for learning and education
- High level of organisational skills, and proven ability to manage and lead multiple projects and exercise judgment to produce results
- Proven management of budgeting, and planning and integrated campaigns
- Creative, insightful, and strategic mind, with the ability to think outside the box and solve problems
- Proven ability to work cross-functionally with strong negotiation skills, and a positive and dynamic personality
- Deadline driven, with the ability to multitask and work well under pressure
- Proven analytical skills and ability to work with data
- Tertiary qualifications or equivalent in marketing and/or communications (desirable)

**Kaplan Professional**
Kaplan Professional is Australia’s major provider of financial planning, applied finance, real estate, mortgage broking, insurance & leadership online higher education, vocational education and corporate courses and programs. Our Sydney office, by Wynyard station, comprises around 150 people who work in a range of professional and academic roles. We also have staff in other locations around Australia, both in office environments and working remotely.
Join us at Kaplan & enjoy a great benefits package, our friendly work culture, & our support of our peoples’ personal, professional & academic development.
LI-DF1

**Job Types**: Full-time, Permanent

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