
Acquisition Marketing Manager
1 week ago
**Work type**: Permanent Full time
**Location**: NSW- Sydney CBD
- **Bring your ideas, ambitions, and passions - both in and outside of work**:
- **Work in a collaborative and inclusive team environment**:
- **Learning is a daily part of the job**
**It’s more than a career at NAB. It’s about more opportunity, more moments to make a difference and more focus on you.**
You make NAB. You get it done for our customers and our communities. You’re laying the foundations for NAB’s future success. Together we’ll grow, excel for our customers, and make this a workplace to be proud of.
It’s a good time to see what more you can find at NAB as an **Acquisition Marketing Manager.**
**The role**:
As an Acquisition Marketing Manager you will be an integral part of a supportive and dynamic team. Working in a fast-paced and agile environment you will develop and implement strategies and marketing campaigns working with stakeholders and partners to help achieve our yearly credit card acquisition goals and targets.
Ultimately your aim is to partner with our white collar stakeholders and achieve new to bank targets utilising different marketing channels, platforms and campaigns. You will manage the end-to-end management and marketing related operational activity to support and build our cards acquisition marketing strategies, including offer development and marketing campaigns across various platforms.
**The role and day to day will include**:
- Work with Banking Partners as the key contact point for Partnership Acquisition Marketing - lead the day-to-day management of the marketing strategy and implementation
- Develop yearly marketing plans and ongoing campaign strategies in conjunction with the Partner. Monitor results, seek continuous CPA improvement and channel optimisation
- Monitor key acquisition metrics (approval rates, daily volumes, cancellation rates by channel) and influences improvements as required
- Work with the broader Partnership team (Commercial and Product, Sales and Distribution) to achieve the best outcomes for the Partners and for NAB - fosters a team relationship with shared goals
- Work with Database Marketing and Analytics to develop Acquisition strategies for pricing, special offers, and product mix
- Manage the annual budget and monthly accrual process for all acquisition campaigns; meeting all reporting deadlines including accruals, campaign calendars and marketing metrics and ensuring ongoing optimisation of budget allocations
- Be the point person at NAB for the partner Marketing Acquisition activity, driving the strategic direction of all initiatives and managing the campaign pipeline
Working in a collaborative team based environment, you will bring your best each and every day and be supported to do so. You will be degree qualified in Marketing and have on the job experience in a similar role. You will have experience dealing with internal and external stakeholders at all levels and be able to use your influencing and negotiation skills to achieve successful outcomes. Ideally you will come from a financial services background, however, we are open to experience for the person who has the right level of marketing experience, team and customer focus.
The team is going through an exciting period of change and growth, and you will work in an inspiring environment which evokes creativity and professional development.
If you have the skills and experience we’re looking for, to discuss this opportunity further.
**A diverse and inclusive workplace works better for everyone.**
At NAB, we’re intent on building a culture we can all be proud of. One based on trust and respect. An uplifting environment where every single one of us feels appreciated and empowered to be our true, authentic selves. A diverse and inclusive workplace where our differences are celebrated, and our contributions are valued. It’s a huge part of what makes NAB such a special place to be.
**More focus on you**
We are committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities. To learn more, visit the Benefits of Working at NAB page on our website.
**Join NAB**
Please note unsolicited CVs from agencies will not be accepted.
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