Brand Manager

5 days ago

Sydney, Australia GWF Full time

Hybrid working model - WFH 3 days per week
- Join a collaborative and supportive team
- Free product daily to take home

Based in North Ryde, Tip Top are looking for a Brand Manager to effectively partner with the Marketing Manager to develop and implement successful marketing strategies for the Buns & Rolls and Meal Makers portfolio, as well as work on ad hoc projects across Tip Top, Golden and Abbott's brands as needed.
Purpose of the Role
- Develop and implement marketing plans for Buns and Rolls and Meal Makers portfolios
- Monitor portfolio performance and identify future opportunities
- Develop consumer insights through multiple data sources
- Communication and coordination across cross-functional teams including Sales, Category, Operations and others
- Lead Social Media channels
- Collaborate with Innovation Hub and Insights on NPD pipeline development
- Lead the implementation and day-to-day management of marketing workflow approval platform
- Contribute to 1-3+ Year strategy and ATL campaigns
- Opportunity to work across multiple local brands
- P&L management, including budget & ROI choices to drive the portfolio

About You
- Bachelor's degree in Commerce, Marketing or similar
- 2+ years brand management experience
- Strong project management
- Successful agency management
- Collaborative approach and proven track record of leading/co-ordinating cross-functional project teams
- Ability to analyse multiple data sources and draw insights
- Strategic mindset and high potential for future development
- Demonstrated interest in a career in FMCG Food

About Us
We are Australia's leading brand of quality bread and bakery products. Chances are that one of our iconic brands is sitting on your table, packed in your lunchbox or resting in your pantry right now, as well as supplying leading quick service restaurants and the commercial food service channel.
Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.
During the recruitment process you may be required to complete pre-employment screening tests which include a criminal record check.
At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we encourage all new employees to be vaccinated against COVID-19 unless exempt in accordance with our policy.

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