Brand Manager

Due to an internal promotion, we are looking for an entrepreneurial, creative, agile, and results-orientated Brand Manager to lead our Bürgen brand.
This is an exciting opportunity for a Brand Manager who wants to lead a brand from strategy to execution, have end to end ownership of local NPD development, and develop local communications campaigns, all with the support of a passionate and collaborative brand and innovation team.
Reporting to the Marketing Manager, you will act as the brand champion for the Bürgen brand within the business and externally and set strategies to continue the brand's growth in the dynamic specialty health bakery segment.

**Your responsibilities include**:

- Contribute towards the development of strategy and marketing plans in line with the business planning cycle
- Development and delivery of marketing activation plans and budget allocations including communications, promotions and customer activations
- Lead innovation and product development projects in accordance with marketing strategies and budgets, including working with cross-functional teams to deliver product and packaging development and research
- Contribute as required to the company's Integrated Business Planning process, providing the necessary inputs to meetings and management of actions to deliver the annual plan
- Create and manage strong relationships with internal cross-functional teams and external agencies to optimise plan delivery
- Monitor brand, product, competitor and market performance
- Be a consumer expert and brand champion for Bürgen, energising and engaging the company, agencies and partners in the delivery of growth
- Management of brand budgets for the Bürgen portfolio

About You
To be successful in this role you will already have some fantastic marketing experience under your belt ideally operating as a Brand Manager currently or looking to develop from a Senior Assistant Brand Manager position.
- 1-2 years Brand Manager experience within the FMCG industry
- Tertiary qualification in Business or similar
- Proven leadership capability and excellent project management skills coupled with your ability to influence and collaborate across all levels
- Strong strategic thinker who has the ability to think outside the square and challenge the status quo
- An interest in nutrition and/or health would set you up for success in this specific role
- PR/Social Media experience will be highly regarded

About Us
At Tip Top our people are our greatest asset. By supporting their ability to work effectively and providing them with the tools they need to succeed, we are ensuring that we are the kind of company where talented people of all backgrounds want to work. Across our organisation, we're creating a workplace where collaboration is important, courage is rewarded, trust is expected, and a strong safety mindset is the norm.
We are Australia's leading brand of quality bread and bakery products. Chances are that one of our iconic brands is sitting on your table, packed in your lunchbox or resting in your pantry right now, as well as supplying leading quick service restaurants and the commercial food service channel.
Join the team and be part of one of our iconic brands like Tip Top, Abbott's Bakery, Bürgen and Golden.
During the recruitment process you may be required to complete pre-employment screening tests which include a criminal record check.
At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy it is strongly recommended that all new employees are to be vaccinated against COVID-19 unless exempt in accordance with our policy.