Brand Manager

5 days ago

Sydney, New South Wales, Australia Connect APAC Full time $90,000 - $120,000 per year

Connect APAC are delighted to partner with a leading Consumer Goods organisation in their search for a Brand Manager. This international organisation is a leader in their category (Toys) with a portfolio of market leading brands. Reporting to the Marketing Manager Australia/New Zealand, the Brand Manager holds accountability for assisting to deliver the region's strategic marketing and brand plans. This role has responsibility for the planning, execution and control of fully integrated marketing campaigns and initiatives to meet and exceed the business unit revenue, margin and EBIT objectives. The organisation has a highly experienced and supportive leadership team, flexible work environment and both local and international career development opportunities.

Key Responsibilities:

  • Support and assist in the development, planning and management a set of marketing plans by category and by brand, ensuring they deliver to both global and local objectives and business metrics.
  • Work to ensure marketing plans are innovative, build brand equity and awareness, and are cost effective .
  • Manage relevant reporting of management and financial information for each brand or/or category group.
  • In conjunction with the Marketing Director, review Australian and New Zealand Distributor marketing plans to ensure agreed investment and support levels by brand are being maximized.
  • Support and help prepare media and PR briefs in accordance with the agreed budgets and timetable
  • Support and help plan and ensure all digital platforms, websites, app's, partner media sites, support the brand campaign and product messaging .
  • Manage all marketing activities including (but not limited to) licensing, promotions, advertising, media, packaging, public relations, trade shows, sku rationalization, profitability analysis and pricing.
  • In conjunction with the Marketing Director, manage the TLP (Total Line Plan) in to ensure all items and brands are meeting the required marketing contribution and direct contribution %'s.
  • Develop, as instructed by the Marketing Director, product range selection, including exclusives, and pricing strategy for local market
  • Analysis of sell through data and market intelligence to maximise business
  • Build strong, professional working relationships with key promotional, entertainment and licensing partners

Key Requirements:

  • FMCG/Consumer Goods experience essential.
  • Experience at Brand Manager/Product Manager level or even Assistant Brand Manager/Assistant Product Manager level with confidence to make the step up.
  • Ability to work well cross functionally with various functions including; Sales, Supply Chain and Finance.
  • Working knowledge of a variety of marketing tactics from TV, print, digital and consumer promotions.
  • Direct experience with the full product development cycle, with a track record of thriving in a growth oriented and changing environment
  • Experience managing multiple projects at once in a fast paced, entrepreneurial environment
  • Proven ability to do whatever it takes to get the job done while continuously taking initiate and pushing projects forward under tight deadlines
  • Strong literacy in MS Office software (Excel, Word, PowerPoint), SAP, Salesforce an asset
  • Goal oriented to achieve targets through self-motivation, persistence & determination

Interested applicants please apply using the link provided or get in touch for a confidential conversation.

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