Digital Optimisation Manager

7 days ago

Sydney, Australia Westpac Group Full time

**How will I help?**

The Digital Optimisation Manager is responsible for analysing and delivering insights on the customer journey and optimising sales pathways across digital properties for the Home Loans unit. Working as part of a cross functional agile squad, you will help develop and implement a holistic multi-channel digital strategy for your segment by collaborating with internal and external stakeholders

**Your responsibilities will include**:

- Lead and develop the strategy to deliver an optimisation roadmap for metrics, analysis, reporting, and testing on digital marketing programs and sales campaigns
- Manage digital initiatives to a successful outcome across BAU, go to market campaigns, new products, new capability and liaising with Channel owners to coordinate new capability related activities.
- Be the owner of all initiatives that supports build-measure-learn optimisation of digital channels
- Contribute to defining and driving the digital strategy for your chosen segment within eCommerce, as aligned to key customer needs.
- Increase digital lead and origination volumes in tandem with CRM, Paid media, Personalisation and SEO.

**What’s in it for you?**

This is an opportunity to work closely with our eCommerce business and our commitments to the Lines of Business. You’ll play a significant part of the future of a business that has been around for over 200 years. So, we’ll back you in the development of your career, and flexible working. You’ll also keep learning to grow, backed by a fantastic team of people within a can-do, supportive structure.

**What do I need?**

To be successful in this role, you will have:

- Experience in digital roles across sales/service, marketing, product or analytics
- Proven ability to deliver to project milestones and track record of achieving and exceeding business KPIs
- Data driven approach to problems & opportunities and high level of commercial acumen
- Evidence of engaging and influencing senior management and stakeholders
- Demonstrated ability to develop and present value propositions

**What's it like to work there?**

We aim to provide one big, supportive team of people who love helping others succeed. Working with us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we’re proud to have created a culture where people can be their best, in an environment that values diversity and flexibility. And one where everyone belongs.

The health and wellbeing of our employees is our priority and we will ensure that physical distancing requirements are met in all our workplaces as long as required.

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