Digital Media Specialist

**Phoenix Leisure Group is the Australian leader in outdoor, travel and adventure brands, with over 30 years of experience distributing the world's best outdoor brands to the Australian market.**

**Our Business**

The essence of our business is delivering quality outdoor brands to our retailers and customers across many categories to provide a full outdoor offering. Our extensive range of outdoor product categories, combined with our strong and diversified retailer network and our state-of-the-art distribution centre, solidify our position as a market-leading supplier of outdoor brands, including BlackWolf, KEEN, Rossignol, Olukai, and Eagle Creek to name a few.

**About the role**

As a Digital Media Specialist, you’ll manage our paid activity (Google, Meta), guide strategy, optimise performance, and drive sales growth. You’ll be the expert leading the charge, with the freedom to shape paid media strategies and exceed goals from day one. You live and breathe data and are obsessed with delivering results that move the needle.

You’ll manage a mix of lead generation and conversion-focused campaigns designed to drive awareness and sales. This role will require a deep understanding of different audiences and funnel stages, and you’ll regularly create strategies tailored to each brand’s specific needs.

**Responsibilities**
- Plan, manage, and optimise paid media campaigns across Google and Meta, ensuring every dollar is spent effectively to drive measurable results.
- Develop data-driven strategies tailored to each brands unique goals, using insights to keep campaigns on track and consistently delivering high performance.
- Collaborate closely with the rest of the team to brief, create, and test ad creatives that grab attention and convert.
- Monitor and analyse performance metrics in real-time to continually optimise campaigns for peak efficiency.
- Test relentlessly—from creatives to audience targeting and landing pages—to identify the winning combinations that maximise return on ad spend (ROAS).
- Take initiative, always seeking new ways to push performance, test bold ideas, and drive better results.
- Be a team player who thrives in collaboration, contributing to the collaborative culture of PLG and supporting your colleagues in delivering outstanding work.

**About You**:

- You have 2+ years of hands-on experience
- You’re both creative and analytical, always seeking innovative solutions to scale campaigns while optimising efficiency and results.
- You’re a natural leader—confident in guiding media buying efforts and working with others. You don’t need a lot of oversight; you set the standard.
- You understand the power of great creatives combined with data-driven decisions.
- You’re an expert at configuring and analysing pixels and data sets for both eCommerce platforms and service-based lead-gen websites.

**Employee Benefits**
- Work from home up to two days per week after on boarding process
- Incredible company product discounts across all brands
- Easy and free on-site parking
- Convenient South-West Sydney location
- Work in a positive team environment

**Job Types**: Full-time, Permanent

Pay: $70,000.00 per year

**Benefits**:

- Work from home

Schedule:

- No weekends

Application Question(s):

- Do you have experience managing monthly digital budgets of $5,000 to $100,000?
- Do you have lead generation experience with the ability to drive high quality leads that convert into sales?

Work Authorisation:

- Australia (required)

Work Location: In person