Brand and Marketing Manager

About Us:
At Twisted Healthy Treats we are passionate about bringing joy to people through our delicious and innovative better for you ice cream creations. With a commitment to quality and a flair for creativity, we have become a beloved challenger brand in the world of frozen treats. We’re seeking a dynamic Brand and Marketing Manager to help us elevate our brand presence and drive our marketing initiatives to new heights.

Role Overview:
The Brand and Marketing Manager will be responsible for developing and executing strategic marketing plans to enhance our brand’s visibility and drive customer engagement. You will work closely with cross-functional teams to create compelling campaigns, manage brand identity, and analyse market trends to ensure our Frozen Treats remains the better for you go-to choice for customers. Its a fast paced environment with huge opportunity for career growth.

Reporting to the CEO, Key Responsibilities:
Brand Strategy: Develop and implement comprehensive brand strategies to strengthen brand identity and position in the market. Ensure consistency across all channels and touchpoints.

Marketing Campaigns: Design and execute innovative marketing campaigns, including digital, social media, print, and events, to drive brand awareness, customer engagement, and sales growth.

Content Creation: Oversee the creation of engaging content, including advertisements, social media posts, website updates, and promotional materials. Ensure all content aligns with brand voice and messaging.

Market Research: Conduct market research and analyse consumer trends to identify opportunities for brand growth and adjust strategies accordingly.

Collaboration: Work closely with product development, sales, and customer service teams to align marketing strategies with business objectives and customer needs.

Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and tracking ROI on marketing initiatives.

Performance Analysis: Monitor and evaluate the performance of marketing campaigns and strategies, using data-driven insights to make informed decisions and optimize efforts. Leveraging SCAN data and results from digital platforms.

Partnerships: Build and maintain relationships with external partners, including media, influencers, and agencies, to enhance brand exposure and drive collaborative opportunities.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management and marketing, FMCG experience is a bonus
- ability to manage a team - both internal and external providers
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent communication, presentation, and interpersonal skills.
- Creative mindset with the ability to think outside the box and outcome focused.
- Analytical skills to interpret data and market trends, with a strong focus on results and ROI.
- Proficiency in marketing software and tools, such as CRM systems, social media platforms, and analytics tools.

What We Offer:

- Competitive salary and benefits package.
- Opportunities for career growth and development.
- A fun and collaborative work environment
- Sample and enjoy delicious frozen desserts every day
- A chance to be part of a brand that surprises and delights our customers every day.

**Job Types**: Full-time, Permanent

Pay: $90,000.00 - $110,000.00 per year

**Benefits**:

- Salary packaging

Schedule:

- Monday to Friday

Supplementary Pay:

- Performance bonus

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 20/09/2024