CRM Manager

Wesfarmers Health is growing - fast - as we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline and Priceline Pharmacy, as well as our medi-aesthetics brands, Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest beauty retail brand, atomica.

**About us**:
SiSU Health is a preventive health company helping users to identify their cardiovascular and diabetes risk factors in a self-serve approach with instant results available in the SiSU Health app.

SiSU Health leases self-serve Health Stations to in the community (Cricket’s Boxing Day Test, AFL Gather Round, field days), workplaces and in Priceline Pharmacy to make it easy for people to take a health check and help people understand their risk factors

**What you’ll do**:
We’re looking for a superstar CRM Manager (B2C and B2B) to join our SiSU Health team on a 12-month fixed-term contract, covering a parental leave. Reporting to the Head of Commercial & Marketing, you will work hand in hand to shape and lead our customer lifecycle strategy. You’ll work across both consumer and business audiences to build smart, scalable customer journeys and campaigns that drive engagement, health outcomes, and commercial growth.

**Key responsibilities include, but are not limited to**:

- Develop and lead SiSU Health’s CRM strategy alongside the Head of Commercial & Marketing.
- Use segmentation, RFM models, and behavioural data to personalise experiences across lifecycle stages: onboarding, nurture, repeat check, advocacy.
- Collaborate with internal stakeholders and external partners (e.g., Priceline, Script Connect) to deliver meaningful customer journeys aligned with customer needs and commercial priorities.
- Collaborate with Priceline’s marketing and loyalty teams to promote relevant services and drive repeat health checks.
- Create a B2B CRM strategy to move clients through the sales funnel—leads, nurture, conversion, cross-sell, and reactivation.
- Own the CRM and eDM campaign calendar.
- Analyse campaign performance and report on core CRM metrics—open/click rates, app downloads, rechecks. optimise with A/B testing
- Act as business owner of CRM platform (currently Klaviyo), overseeing campaign operations and integrations.
- Ensure best-in-class platform usage, compliance, and data integrity.

**What you’ll bring**:

- 4-6 years’ experience in CRM, Lifecycle Marketing, or Loyalty, ideally within health, retail, or services
- Strong experience with Marketing Automation platforms (e.g., Klaviyo, Braze, Insider, Salesforce)
- Proven ability to create and optimise end-to-end automated customer journeys
- A test-and-learn mindset, commercial acumen, and customer-first thinking
- Excellent stakeholder management and cross-functional collaboration skills
- Hands-on experience in segmentation, personalisation, and A/B testing
- Strong written and verbal communication, especially when presenting insights and ideas

**Why us?**
- Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
- Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
- Novated leasing options
- Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
- Beautiful outdoor terrace for work and recreation.
- Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
- Dedicated end of trip facilities (cycle racks, showers, lockers).

**Aboriginal and Torres Strait Islander Applicants**
- Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices._
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- As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement._