
Campaign Marketing Manager
1 week ago
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
**About Us**:
Through local expertise and global scale, we at **Global Payments** deliver market-leading technology solutions through five regional sub-brands — Eway, Ezidebit, **Sentral,** Pigeonhole Software and Storman.
These brands are anchored by Global Payments, a Fortune 500® brand and commerce leader powering millions of companies around the world, from ambitious startups to enterprise giants.
We make a positive impact on our customers and communities through our values of **Passion, Care, Accountability, Excellence and Ingenuity**.
Underpinning our values is an unwavering commitment to Diversity, Equity and Inclusion, woven into our cultural DNA through a multi-year Oceania program focused on two core pillars of action - **Reconciliation and Gender Equity**.
This role is aligned to **Sentral**, a proven web-based software solution that seamlessly manages school administration, student data and so much more. Our tailor-made solutions help administration staff, teachers and school leaders save valuable time to focus on improving school and student outcomes. Sentral is the trusted solution of choice in over 2,000 schools across Australia.
**About the role**:
As the **Campaign Marketing Manager - Independent Schools**, you’ll design and execute marketing initiatives that drive lead generation, customer engagement, brand awareness, and upsell/cross-sell opportunities for Sentral’s customer base. You’ll focus on managing partnerships with industry bodies, overseeing the annual events calendar, and executing key sponsorships. Collaborating closely with the Senior Manager - Lead Generation, you’ll align marketing strategies with business goals to drive impactful results.
Your key responsibilities will include:
- Plan and execute marketing campaigns to generate leads and increase brand awareness for Sentral in Independent Schools;
- Develop targeted Account Based Marketing strategies to engage key school accounts;
- Optimise digital platforms to improve customer engagement and lead conversion;
- Manage industry events and sponsorships to drive Sentral’s presence and visibility;
- Provide campaign performance reports and pipeline forecasts to support B2B acquisition;
- Ensure consistent messaging and branding across all marketing materials;
- Conduct competitive research to inform campaign strategy and positioning;
- Work with internal teams, agencies, and freelancers to create effective marketing assets.
**About you**:
You are an experienced B2B marketing professional with a proven track record of driving pipeline generation through well-executed campaigns. You have experience in managing end-to-end campaigns, from concept development to ROI analysis. Ideally, you will have a background in the EdTech sector, SaaS, or ERP solutions.
You will bring:
- A **Bachelor’s degree** in Marketing, Business, or a related discipline;
- ** 5+ years** of hands-on experience in marketing, with a strong background in campaign management and lead generation;
- Excellent **communication skills**, with the ability to craft clear and compelling messages for diverse audiences;
- Strong **analytical skills**, with the ability to assess performance data and provide actionable insights;
- Proven experience in leading teams and collaborating cross-functionally to achieve business goals;
- Exceptional **time management** and organisational skills, with the ability to prioritise multiple projects in a fast-paced environment;
- A passion for **customer segmentation** and understanding customer behaviour;
- Familiarity with **marketing automation tools** (e.g., HubSpot, Salesforce, or similar platforms) and a willingness to enhance your skills in this area;
- The ability to **learn quickly** and stay ahead of industry trends and marketing best practices.
***Salary**:
The salary range for this role is $120, 000 - 130,000 + superannuation. Part-time options available.
**Please note that you must have**
- Full work rights in Australia
- Ability to obtain a Working with Children Check
- Ability to obtain an Australian Federal Police Check
**Our Benefits**:
**Join a leading global technology brand that offers benefits you’ll actually value, including**:
- Flexible work arrangements that support your unique need;
- 18 weeks paid parental leave for either parent as well as two weeks paid secondary carer’s leave;
- Women in Digital membership, granting you access
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