Senior Marketing Manager

1 week ago

Chatswood, Australia New Sunrise Full time

Join an Award-winning Team, leading the future of Retail in Australia as a Senior Marketing Manager

Company Description

New Sunrise is Australia's No.1 independent petrol & convenience buying group, family-owned since 1998. With over 1,200 stores nationwide, we provide independent retailers with a world-class retail system that drives profitability, brand visibility, and customer loyalty. As a nationwide buying and promotional group, we negotiate better prices with suppliers, deliver exclusive deals, and offer comprehensive operational, merchandising, and data-driven insights to help retailers grow. Our Marketing efforts span both ATL and digital channels, supported in-store activations and national campaigns that create memorable customer experiences.

Role Description

This is a full-time, on-site role for a Senior Marketing Manager, based in Chatswood, NSW.

The Senior Marketing Manager will:

  • Develop and execute marketing strategies to enhance brand visibility and engagement.
  • Lead ATL and digital marketing campaigns, ensuring full integration across channels.
  • Work closely with Category, Retail, and Operations teams to support business objectives.
  • Analyse market trends, identify opportunities, and align all activity with company goals.
  • Present confidently to suppliers, securing co-investment and partnerships.

Key Responsibilities

  • Lead, mentor, and inspire the marketing team, fostering accountability and collaboration.
  • Act as the central marketing coordinator across departments, aligning campaigns with Retail, Sales, and Operations.
  • Own brand strategy and ATL campaigns (TV, radio, outdoor, sponsorships, activations).
  • Oversee digital and online channels, ensuring strong integration of paid social, SEM/SEO, content, CRM, and loyalty programs.
  • Present to suppliers to secure co-investment and build long-term partnerships.
  • Manage media planning, agency relationships, and supplier-funded activity to maximise ROI.
  • Report on campaign results, supplier outcomes, and marketing performance.

Qualifications

  • 5+ years' marketing experience, with proven ATL campaign and brand management expertise.
  • Strong knowledge of digital and online marketing, able to integrate across all channels.
  • Experience managing and developing a multi-disciplinary team (digital, CRM, brand).
  • Confidence and presence to influence suppliers and present proposals that secure funding.
  • Excellent cross-functional collaboration and stakeholder management skills.
  • A balance of strategic planning and roll-up-your-sleeves execution.
  • Retail, FMCG, or convenience industry background highly regarded.
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