Digital Commercial Lead

Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future. Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent. As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.

Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.

This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.

**ABOUT THE ROLE**

We have a new unique opportunity for an experienced digital marketing and sales professional to join Cricket Australia’s Commercial team and make a meaningful impact in the world of sport. With your expertise in digital marketing and sales you’ll drive commercial outcomes across partnerships, digital platforms, brand campaigns, and third-party programs.

In this role, you’ll lead the development and execution of integrated digital campaigns for brands, leveraging your deep understanding of audience engagement, content strategy, and performance analytics. You’ll play a key role in shaping digital sales solutions, identifying new revenue opportunities, and enhancing the value of Cricket Australia’s commercial program through innovative solutions.

Working alongside senior leaders and cross-functional teams, this is your chance to drive commercial growth and contribute to some of Australian sport’s biggest moments - all while helping redefine how fans and brands connect through cricket.

If you're results-driven and passionate about the intersection of sport and digital innovation, this role offers an exciting platform to elevate your career in a dynamic and high-profile environment.

**WHO WE ARE LOOKING FOR**

As the successful Digital Commercial Lead, you will have a proven track record of developing and executing successful digital campaigns and brand activations across multiple platforms. You will also have:

- Minimum 7 years’ experience in digital marketing, digital sales, or commercial partnerships, ideally within sport, media, entertainment, or consumer brands.
- Strong understanding of digital media channels, including social, programmatic, content marketing, and performance advertising.
- Experience managing commercial relationships with brands, agencies, or sponsors, with a focus on delivering measurable value.
- Proficiency in digital analytics tools (e.g., Google Analytics, Meta Business Suite, Adobe Analytics) and ability to translate data into actionable insights.
- Excellent project management skills, with the ability to lead cross-functional initiatives and meet tight deadlines.
- Strong communication and presentation skills, with the ability to influence stakeholders and articulate digital outcomes clearly.
- Familiarity with CRM platforms, content management systems, and marketing automation tools is a plus.
- A passion for sport and a deep understanding of fan engagement in digital environments.
- Ability to design and implement end-to-end digital campaigns that drive engagement and commercial outcomes.
- Skilled in identifying and converting digital sales opportunities, including branded content, media inventory, and sponsorship assets.
- Proficient in interpreting campaign performance data to optimise strategies and demonstrate ROI.
- Strong organisational skills with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
- Ability to develop innovative digital solutions that align with brand objectives and resonate with audiences.
- Comfortable working in a fast-paced, evolving environment with shifting priorities and emerging technologies.

**WHAT’S IN IT FOR YOU?**

Our employees at Cricket are gifted an additional week of leave at the end of the season As a CA employee, you will also have other benefits including:

- Tickets to the Cricket for you to take your friends and family and experience Australia’s favourite game
- A flexible working environment, meaning we strike the balance of what you need and what works for the business (this isn’t limited to working remotely)
- Discounts from our partners such as ASICS and salary packaging options
- A multitude of leave types including paid parental leave and volunteer leave

**OUR CULTURE**

Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success. We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, gender, LGBTI