Digital Service Performance Lead

1 week ago


Melbourne, Australia Bupa Full time

**Be at the heart of it**

We have a clear ambition to be the world's most customer-centric healthcare company. To bring our ambition to life, we’re elevating the focus on digital and data, evolving how we do things to create value for our customers now and into the future.

We’re looking for a driven and strategic Digital Service Performance Lead to champion the future of digital self-service at Bupa. With most of our service interactions happening through our digital channels, this role is key to shaping how members access support and solve their needs - conveniently, intuitively, and independently.

As a senior leader in our Digital Service and Innovation team within Health Insurance, you’ll drive transformation by identifying what customers need most and working closely with our delivery squads to bring new features and experiences to life.

This full-time, permanent role can be based in Melbourne, Sydney, or Brisbane. Plus, with Bupa’s flexible hybrid working arrangements, you’ll have the option to combine work from home and the office.

**How will you make an impact?**

As the Digital Service Performance Lead at Bupa Health Insurance, you’ll play a central role in improving our digital touchpoints and transforming our assisted service model into a seamless digital experience - reducing cost, increasing satisfaction, and delivering innovation our customers love. Your day-to-day will involve working across multiple Serve and Retain crew squads and stakeholders to elevate our digital service experience. You’ll combine sharp commercial thinking with strong collaboration to make a real impact on service performance.

Your key responsibilities include:

- Lead and optimise digital self-service outcomes aligned to business goals.
- Build and champion business cases and funding for key digital service initiatives.
- Influence digital product roadmaps to prioritise features that reduce assisted service demand.
- Partner with squads to shape and deliver high-value service features across Web and App
- Use customer data and insight to inform strategy, design, and improvements.
- Drive awareness and adoption of self-service features through engagement initiatives.
- Ensure regulatory, legal and risk requirements are embedded into all deliverables.

**About You**

You have a knack for identifying service gaps and turning them into digital opportunities. You blend customer empathy with strong commercial judgement and thrive working across diverse teams to deliver meaningful outcomes.


Key skills and experience required:

- 10+ years’ experience in digital service design, digital product ownership or related roles.
- Strong understanding of self-service feature development, especially in mobile apps.
- Experience in Agile product management and cross-functional team environments.
- Commercially savvy with proven ability to develop and track business cases.
- Data-driven, customer-focused and experienced in digital transformation.
- Exceptional stakeholder engagement and influence skills.
- Background in health, insurance or financial services highly regarded.

**What’s in it for you?**

As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you’ll be encouraged to innovate. You will be collaborating with various teams to deliver exceptional experiences. You will have the opportunity to further learn and develop with excellent internal development courses available and a supportive career development environment. We trust, respect, and consider everyone, knowing your difference will make the difference.
- Interested to explore some more? Click on the links below:_
- Bupa puts First Nations Health at the centre of Reconciliation Action Plan_
- Because being you at Bupa matters_



  • Melbourne, Australia Just Digital People Full time

    The agency in question is hyper-focused on offering personalised development programs. They invest heavily in innovation, technology, and their staff. Cool offices and unique environment!!! If you're interested in joining their Performance team, read on; **What you'll need**: - Minimum 3-4 years General Digital Marketing knowledge & Paid Search / Paid...


  • Melbourne, Australia Just Digital People Full time

    On of Australia's largest independent media agency. They invest heavily in innovation, technology, and their staff. Culture doesn't just mean "Friday arvo beers" here. They're a diverse bunch, who celebrate imagination, and will have you feeling both supported and challenged in your day to day. If you're interested in joining their Performance team, read on;...


  • Melbourne, Australia Resolution Digital Full time

    ** Employer of Choice - 10 Years in a Row (2014-2024), Google Performance Agency of the Year - 3 Years in a Row (2018-2020), Microsoft APAC Agency of the Year 2019, 2021, 2023, B&T Best Digital Services 2022-2024, 2X Gold Cannes in Cairns Crocodile Awards.** **Why us?** We are Resolution. An award winning, full service digital agency that delivers...


  • Melbourne, Australia Just Digital People Full time

    Australian businesses and global clients across Europe, South East Asia and USA - FMCG, Fashion & Beauty, Sports, Live Music & Festivals **Your new company** Our client is an integrated digital marketing agency dedicated to helping their clients stand out through multiple channels. Experts in creativity and digital strategy, they tailor services to clients...


  • Melbourne, Australia Bolster Digital Full time

    The Digital Campaign Assistant role is an exciting entry level role within Bolster’s Digital Marketing Team. You’ll work closely with Digital Campaign Managers and Senior Digital Campaign Managers, assisting on performance campaigns for some of Australia’s most iconic entertainment and culture clients. This position is a great starting point for...


  • Melbourne, Victoria, Australia tomorrow agency Full time $80,000 - $120,000 per year

    Digital Performance Specialist – Join Our Growing TeamWe're on the lookout for a talented Digital Performance Specialist to join our agency. This is an exciting opportunity for an experienced digital marketer ready to take ownership of campaign strategy, optimisation, and performance across multiple digital channels.About the RoleThis role is ideal for...


  • Melbourne, Australia affix Full time

    Are you an experienced Digital Performance legend looking for a gig that's going to get you out of bed + filled with purpose every day? Built on the philosophy of helping good grow, meet the most ‘un-agency’ agency around**:ntegrity!** This Melbourne based biz helps not-for-profit and purpose-driven organisations create a better future. They give...


  • Melbourne, Victoria, Australia Club Digital Full time $80,000 - $120,000 per year

    A global eCommerce Consultancy/Agency is currently looking for a Digital Account Director to lead a handful of clients out of Melbourne, mainly across Paid Search, Social Media & SEO services.This is an amazing opportunity to work with some very recognisable eCommerce brandsPlease note this role is not leading a team, but you may have a chance to hire a...


  • Melbourne, Australia Just Digital People Full time

    Great salary - Reporting directly into CEO - Best work/life culture in Melbourne My client is an awesome, fully integrated Performance Marketing Agency who is looking for their new Executive Strategy Director! This role will be reporting directly to the owners & CEO of the business. This person will ultimately be responsible for the business's entire...

  • Performance Executive

    11 hours ago


    Melbourne, Australia Just Digital People Full time

    Just Digital People are working with a one of the best, biggest, brightest, & baddest (that was a mouthful) independent media agencies the country has to offer. The agency in question is hyper-focused on offering personalised development programs. They invest heavily in innovation, technology, and their staff. Culture doesn't just mean "Friday arvo beers"...