Paid Media and Adtech Specialist

**Work type**:
Max Term**Location**:
Brisbane**Job type**:
Marketing & Communications**Applications close**:
31 Oct 2024 E. Australia Standard Time

**Paid Media and AdTech Specialist**:
Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety - in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

Join our high-performing Paid Media team dedicated to delivering innovative, efficient, and privacy-safe paid media campaigns. We’re at the forefront of digital transformation, enhancing our marketing strategies through advanced technology, analytics, and automation.

As a Paid Media and AdTech Specialist, you will leverage marketing and advertising technology to optimize our campaigns. You’ll play a crucial role in digital transformation projects, enhancing personalization, analytics, and automation across the marketing team.

**What you’ll be doing**:

- Ensure all third-party tags are current and compliant with our Governance Framework.
- Lead Privacy Impact Assessments and Vendor Security Assessments
- Manage relationships with agencies and vendors regarding product and pricing feeds.
- Collaborate with data agencies to implement third-party tracking.
- Enhance marketing communications by leveraging business and customer data
- Work with media agencies to ensure accurate and functional reporting dashboards.
- Analyze performance data to identify trends and enhance media effectiveness.
- Partner with ad platforms to optimize performance and implement enhancements.
- Introduce new features and products as relevant.
- Collaborate with Strategy and Transformation teams on marketing initiatives.
- Deliver Paid Media-specific projects and support the implementation of new initiatives.
- Assist in data access and quality assurance as part of the measurement framework

***You’ll be great in this role if you**:
***Tertiary or equivalent business qualification.
- Minimum 3 years of experience in paid media or marketing analytics
- Advanced proficiency in digital analytics tools (e.g., Adobe Analytics, Google Marketing Platform)
- Strong understanding of web tracking and third-party tag management
- Excellent analytical and problem-solving skills
- Experience managing agencies or vendors for media campaign implementation.
- Familiarity with data management platforms (DMPs or CDPs).
- Proven project management experience, ensuring efficient completion of tasks.

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _Converge_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**:
**Ready to apply? **We’re ready to hear from you.