Paid Digital Media Specialist

10 hours ago

Brisbane, Australia Navitas Full time

**About the role**

The Paid Digital Media Specialist role focuses on digital marketing, optimising campaigns across various platforms to drive student enrollment/recruitment. The role collaborates closely with internal teams and external agencies to ensure seamless execution of digital campaigns, leveraging their expertise to maximize ROI and enhance brand visibility.

**The Paid Digital Media Specialist is responsible for**:

- Develop and execute paid digital marketing strategies across Meta, TikTok, YouTube, Google, Programmatic advertising, and Spotify.
- Collaborate with Senior Campaign Managers and external agencies to build effective campaign strategies targeting prospective students.
- Drive lead generation and conversion optimisation through digital campaigns to enhance the sales pipeline and increase student enrollment/recruitment.
- Play a key role in planning, creating, and executing integrated digital marketing strategies for the education brands within the portfolio.
- Provide real-time reporting, technical campaign and channel analysis, and post-campaign reporting to optimise performance and enhance ROI.

**The person we seek will ideally have the following**:

- 4 years minimum digital marketing and campaign management experience
- Prior experience running end-to-end digital campaigns
- Experience with Google Marketing Platform including (Analytics, Data Studio, Tag Manager)
- Strong understanding of best practice digital lead generation
- Experience with CRM’s, such as Salesforce, Marketo and Microsoft Dynamics
- Experience with Social Advertising Platforms (Meta Business Suite, TikTok for Businesses)
- Experience with Microsoft Ads Platform
- Passion for education and a commitment to driving student enrollment/recruitment for diverse education brands within the portfolio.

**What we can offer you**:

- Join a highly engaged and supportive team in one of Australasia’s most prolific and highly regarded providers of leadership and management education.
- Flexible working arrangements (work from home options, flexible hours, accessible office site)
- Role ownership and development with an opportunity for growth
- Discounted education opportunities as a part of the larger Navitas network
- Collegial and collaborative environment with the aim of academic excellence
- Salary packaging and novated leasing

**About Us**

Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 56,000 aspirational students across our global network each year.

**Diversity and Inclusion**

Navitas promotes and embraces an inclusive and diversified workforce. We believe equality, flexibility and diversity in the workplace will deliver a rich and collaborative environment for our employees, students and clients.

**How to apply**

Applications close on Day, DD/MM/YYYY at 5:00pm however, we reserve the right to progress or confirm applicants prior to close date. Applications received after the close date may be considered pending the recruitment process.

**Extra information

  • Paid Media Executive

    1 week ago

    Brisbane, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Brisbane QLD**Classification**: - Advertising / Media / Publishing**Sub Classification**: - Advertising Specialist**Reference #**: - 3541327A**Contact Name**: - Luke Cranswick- **Salary**: - $60,000.00 - $70,000.00 YearBe part of this company's growth as one of the 'originals' with a team that bring a wealth of...

  • Content & Social Media Specialist

    6 days ago

    Brisbane, Australia Just Digital People Full time

    We are currently working on a DIGITAL CONTENT & SOCIAL MEDIA SPECIALIST role within a Government agency based in BRISBANE for a MULTI YEAR contract with guaranteed extensions, with a pay rate is up to $68 p/hr. As a Content & Social Media specialist you will drive, inspire and implement creative social media campaigns that bring the program’s key messages...

  • Paid Media Manager

    2 days ago

    Brisbane, Australia Just Digital People Full time

    You will be heavily client facing, touching base with paid media clients to maintain and build strong relationships. You will build killer search campaigns across Adwords and Bing that align with industry best practice. Running technical and competitive analysis across key digital channels, you will also work closely with suppliers to set up and run...

  • Paid Media Specialist

    2 weeks ago

    Brisbane, Queensland, Australia Flight Centre Careers Full time $80,000 - $120,000 per year

    Paid Media Specialist; Drive Performance in a High-Growth EnvironmentJoin a high-performing team with a results-driven mindset, where continuous learning, collaboration, and mutual support are central to our culture. We are seeking a Paid Media Specialist with deep expertise in paid media platforms and a strong technical foundation in performance...

  • Paid Media Specialist

    2 weeks ago

    Brisbane, Queensland, Australia Flight Centre Careers Full time $80,000 - $120,000 per year

    Paid Media Specialist; Drive Performance in a High-Growth EnvironmentJoin a high-performing team with a results-driven mindset, where continuous learning, collaboration, and mutual support are central to our culture. We are seeking a Paid Media Specialist with deep expertise in paid media platforms and a strong technical foundation in performance...

  • Paid Media Specialist

    6 days ago

    South Brisbane, Queensland, Australia Virgin Australia Full time

    Hello. We're Virgin Australia. We're the airline that's always done things a little different. Our way. The Virgin way. We're on a mission to make flying better than 'nice'. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in...

  • Paid Media and AdTech Specialist

    6 days ago

    Brisbane, Queensland, Australia Virgin Australia Full time $80,000 - $120,000 per year

    Hello. We're Virgin Australia. We're the airline that's always done things a little different. Our way. The Virgin way. We're on a mission to make flying better than 'nice'. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in...

  • Paid Media Specialist

    2 weeks ago

    Brisbane, Queensland, Australia Flight Centre Careers Full time $80,000 - $120,000 per year

    Join a high-performing team with a winning mentality, where learning, knowledge sharing, and mutual support are at the core of our culture. We're looking for a Paid Media Specialist who not only has an in-depth understanding of paid media platforms but also excels in the technical aspects of performance and measurement. From analytics tools and conversion...

  • Paid Media Specialist

    1 week ago

    Brisbane, Australia In Marketing We Trust Full time

    **How to tell if this job is the right fit**: - You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance - You are independent, self-directed, and value work that allows you to be creative - You want to keep your industry knowledge ahead of the market -...

  • Paid Media Manager

    2 weeks ago

    Brisbane, Queensland, Australia Flight Centre Careers Full time $120,000 - $180,000 per year

    The Paid Media Manager at the Brisbane head office will be focused on developing and executing paid media strategies for the ANZ region. Reporting to the Global Performance Marketing Leader in London and collaborating within the digital hub, this role involves managing a Paid Media Specialist to enhance brand visibility, drive customer acquisition, and...