Digital Media

2 weeks ago

Sunshine Coast, Australia Youi Pty Ltd Full time

**Why Youi**

Youi is a global company built on a passion for excellence and a burning desire to be the insurer of choice We are a pioneering company, changing the face of insurance in Australia and we've only just begun. We have over 1700 staff globally and offices located in 3 countries. You too can become a part of our success story.

**The role**

At Youi, we operate an in-house agency model, working directly with our media and technology partners to drive customer acquisition/retention and profitable growth for the business.

We’re looking for a talented and experienced Digital Media & AdTech Lead within our in-house media agency to lead the development, execution, measurement and optimisation of our digital marketing, advertising technology and digital media data/audience strategy.

Leading a team of six digital media experts, this role is responsible for:

- Leading audience-first digital media strategy, forecasting and targets, with a deep understanding of the differing dynamics and role of digital media channels.
- Leading efficient and effective digital media buying, operating at both the high-level strategic view as well as granular levels of performance and daily optimisation.
- Leveraging media modelling to conduct effective scenario planning, optimise channel investments and demonstrate digital media ROI.
- Driving Youi’s approach to activating first, second
- and third-party data in media buying, responding proactively to shifts in the digital media and regulatory landscape.
- Collaborating with Youi’s Broadcast Media Lead to drive an integrated approach to media planning, maximising impact and effectiveness across the full media buy.
- Partnering effectively with stakeholders across the business to drive cross-functional initiatives.

To be successful in this role, you’ll have relevant qualifications and at least 7 years of relevant experience in digital marketing, with a strong background in digital media buying, audience targeting/data strategy and marketing technology. You’ll be an inspiring leader who can motivate the team to achieve their highest potential, a strategic thinker who can translate briefs and audience insights into optimised digital media planning and business results, and a thought leader in digital marketing who can confidently navigate Youi into the future of digital media and AdTech.

At Youi, we believe that coming to work should be fun. So we pride ourselves on an awesome culture and working environment. With casual dress code, award winning health and wellbeing program, stunning Sunshine Coast location and a culture of high-performance - if you’re looking for a career that mixes the serious side with a slice of fun, think Youi.

**How to Apply

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