Principal Product Manager

**Our Why, What and How**

We are a proudly purpose-led ASX-listed fintech on a mission to bring people closer to financial wellness and make a real difference in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, we are inching ever-closer to achieving our purpose.

We offer smarter, fairer loans that help people kick their goals sooner. Wisr App, awarded Winner of WeMoney's 2024 & 2025 'Best Mobile Experience',**makes loan self-service easy and offers free financial wellness tools including credit scores, round ups, money hacks and more..

The better we do this, the more positive change and impact we can have on our customers. Now is the time to join one of Australia’s fastest growing fintechs and make an impact.

We are a people first business and value flexibility as part of our work - our team works in a hybrid working environment, 3 days per week in our beautiful office space.

**Why this role exists**

It’s an exciting time to join Wisr, as we are going through rapid growth and transformation. There is an opportunity for a Principal Growth Product Manager who can strategically and tactically optimise customer acquisition, conversion, and lifetime value across our owned and partner channels. You’ll lead a dedicated newly-created growth squad, manage key API and partner integrations, and blend deep data-driven thinking with hands-on experimentation and execution.

This role is uniquely positioned at the intersection of product strategy and growth marketing, working closely with the Chief Growth Officer and Chief Innovation Officer to drive business growth

**What you’ll do**

**Growth Strategy and Vision**
- Develop, communicate, and execute a clear growth product strategy focused on acquisition, conversion, and lifetime value (LTV).
- Own annual and quarterly growth planning, aligning closely with Wisr’s overall company goals and product vision.

**Optimise & Execute**
- Lead and manage a dedicated growth squad, including engineers, to optimise Wisr’s end-to-end customer funnel across owned and third-party channels.
- Run rigorous, data-backed experiments to continuously improve conversion rates, funnel efficiency, customer onboarding, and retention.
- Establish, implement, and scale growth systems to drive sustainable customer acquisition and increase customer lifetime value e.g. referral programs, loyalty, rewards, and cross-sell.

**API & Integration Management**
- Oversee the development and enhancement of Wisr’s API integrations, driving seamless partner experiences and improving platform reach.
- Work directly with third-party partners, affiliates, and brokers to maximise acquisition and conversion performance.

**Collaboration & Leadership**
- Closely collaborate with Marketing, Design, Data, Operations and Engineering teams, leveraging combined capabilities to execute impactful growth tactics.
- Build and foster strong cross-functional relationships to ensure alignment on growth initiatives and shared accountability for results.

**Data-Driven Decision Making**
- Own and evolve Wisr’s growth analytics stack, leveraging tools such as Amplitude and Mixpanel to deliver deep insights into user behaviour and performance metrics.
- Use experimentation frameworks (A/B/N testing) to inform growth strategies and product enhancements.

**What you’ll bring**
- 7+ years of growth or product management experience, with at least 3 years specifically leading growth initiatives within fintech, SaaS, or high-growth tech companies.
- Proven expertise in customer acquisition, funnel optimisation, conversion rate optimisation (CRO), and increasing LTV through data-driven experimentation.
- Hands-on experience integrating products with external APIs, partners, and third-party platforms.
- High level of proficiency with analytics platforms (Amplitude, Mixpanel), experimentation methodologies, SQL querying, and quantitative analysis.
- Exceptional problem-solving and analytical skills; able to quickly translate complex data insights into actionable growth tactics.
- Excellent communicator, capable of clearly articulating insights, results, and recommendations to diverse audiences.
- Prior experience collaborating across Product, Growth, Marketing, and Engineering teams to deliver cohesive outcomes.
- Experience in lending, financial services, or regulated environments strongly preferred.

**What success looks like in the Medium Term**
- Acquisition and Conversion Optimisation

Continuous improvement of customer acquisition efficiency, funnel conversion rates, and onboarding experiences.
- Enhanced LTV and Retention

Measurable improvement in customer lifetime value through targeted experiments and retention strategies.
- Successful API & Partner Integrations

Robust, scalable, and performant integrations with third-party partners, directly contributing to customer growth and platform adoption.
- Data