Digital Marketing Executive

3 days ago

Sydney Central Business District, Australia HAYS Full time

Social Media Marketing | Growing and established consumer goods industry

**Your new company**

Multinational company that is established and well-recognised globally, they are innovative and constantly support society and changes for future with opto-electronics and precision technologies.

**Your new role**

To plan, implement and manage digital marketing campaigns across various online channels that drive brand awareness and increase traffic and high quality leads.
- Develop and execute digital marketing strategies to drive brand visibility and achieve business objectives.
- Daily management of the social media platforms including Tik Tok, Instagram, LinkedIn and Facebook.
- Monitor and analyse campaign data to measure performance and identify areas for improvement.
- Support the development and execution of social marketing strategies that take into consideration insights captured from previous activities.
- Work with agency partners to oversee the day to day management of social media channels, including content approvals, ideation, planning, community management and strategy.
- Manage the social media content calendar ensuring timelines are aligned with business objectives such as campaigns, promotions and product launches.
- Staying up to date with the latest digital marketing trends, tools and best practices to support innovative strategies that drive continuous improvement.
- Work with agencies to brief social media content to inspire, educate and inform creatives across all levels and ages.
- Analyse paid media campaigns to identify key learnings and actionable insights to improve future campaigns.
- Support the increase in purchase conversion by implementing engaging re-marketing campaigns.
- Enhance the customer segmentation journey by tailoring digital campaigns to deliver a more personalised brand experience.
- Conduct keyword research and optimise content to improve organic search rankings that drive targeted traffic.
- Monitor and analyse website analytics and campaign performance metrics to identify areas of improvement.

**What you'll need to succeed**
- Bachelor's degree in marketing, business or related field.
- Proven work experience in a similar role.
- Familiarity with analytics tools such as Google Ads, with experience in driving insights.
- Strong copywriting and content creation skills, with the ability to synthesise insights from multiple data sources.
- Extensive knowledge of social media platforms and trends.

**What you'll get in return**

Global exposure and to represent a brand that is globally recognised for their inspiring and innovative products, whilst working with a highly collaborative, driven and inspiring team.

**What you need to do now**

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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