Marketing & Content Manager

2 days ago

St Peters New South Wales, Australia THE SILVER COLLECTIVE Full time $60,000 - $100,000 per year

We're seeking an experienced Marketing & Content Manager to lead our brand storytelling across digital, social, and community channels. This role requires creativity, strategic thinking, and a hands-on approach.

You'll manage everything from campaign ideation and content creation (including filming and editing) to social media and hype campaigns, partnerships, email marketing, and photoshoots.

Why Join Our Team?

  • Generous Jewellery Allowance.
  • 2 annual additional wellness days (Silver Days)
  • Supportive, fun & friendly team with great culture
  • Be apart of genuine family Australian owned business.

An overview of the role:

Marketing & Strategy

  • Develop and execute marketing strategies to grow brand awareness, engagement, and sales.
  • Build and nurture partnerships, collaborations, and brand activations.
  • Contribute fresh, creative ideas for campaigns and promotions that align with our brand identity.
  • Plan and schedule engaging campaigns in Klaviyo.
  • Plan and direct photoshoots, from concept development through to execution.
  • Assist with styling jewellery and clothing for shoots to capture our brand aesthetic.
  • Collaborate with photographers, stylists, and designers to deliver standout creative assets.

Content Creation & Social Media

  • Plan and oversee content calendars across Instagram, TikTok, email, and campaigns.
  • Create original content (photo, video, reels, TikToks), including filming, editing, and producing short-form video content.
  • Plan and curate the Instagram feed for brand consistency and impact.
  • Write compelling captions, campaign messaging, and creative copy.
  • Manage day-to-day posting, scheduling, and community engagement (comments, DMs, interactions).

  • Track performance metrics (reach, engagement, traffic, conversions).

  • Report on campaign results and adapt strategies for continuous improvement.

  • Stay ahead of social, marketing, and lifestyle trends to keep our content fresh and inspiring.

Requirements:

  • 2–4+ years of experience in marketing, content, or brand management.
  • Proven skills in content creation, filming, and video editing for Instagram & TikTok.
  • Strong understanding of social media and digital marketing trends.
  • Excellent writing, communication, and storytelling skills.
  • Experience with Klaviyo or similar email/CRM platforms.
  • Confident planning and leading creative shoots.
  • Background in fashion, jewellery, or lifestyle industries highly desirable.
  • Strong organizational skills, with the ability to balance creative vision and hands-on execution.

**Applications must include both a resume and portfolio of work.

About Us:

The Silver Collective is an Australian jewellery brand that began as an online brand in 2015 and has since experienced tremendous growth, opening our Westfield Miranda boutique in 2020 and our Westfield Parramatta location in 2022.

The brand is a creative collaboration of mother and daughter duo, Maria and Anastasia in their pursuit to create affordable finer sterling silver jewellery.

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