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Social Media Coordinator

2 weeks ago

St Kilda, Australia Arch Brands Full time

**Job description**

This job involves working across 2 brands to help develop the social media content, UK brand Fred Perry's distribution in Australia and New Zealand, and multi branded retail store Prime.

**About the Role**

We are looking for a creative and driven Social Media Coordinator to join our team to strengthen our social presence. In this role, you’ll bring content to life across our digital platforms, tapping into trends, showcasing our brands, and building meaningful connections with our community.

You’ll have the opportunity to work on everything from creating engaging content for TikTok and Meta as well as executing existing branded content.

**What You’ll Be Doing**
- Develop and schedule content for Instagram and TikTok
- Produce short-form videos and reels that capture attention and align with Prime's aspirational point of difference
- Plan and execute existing content and assets from Fred Perry Head Office.
- Bring campaigns to life by creating assets for new product launches, seasonal moments, and brand collaborations.
- Share behind-the-scenes moments, customer experiences, and event highlights to engage both our digital and in-store audiences.
- Build relationships with our followers, responding to DMs, comments, and sparking conversations across platforms.
- Organise social media competitions and brand activations
- Track and analyse social performance to refine strategies and optimise results.
- Assist in executing the marketing plans for both brands including sourcing and communicating with brand ambassadors.
- Assist with photoshoots and content production to ensure every piece is on-brand and visually stunning.

**You Bring**
- 1-2 years of experience in social media, content creation, or digital marketing.
- A degree in Business, Marketing, Communications, or a related field (preferred).
- A natural talent for storytelling paired with strong copywriting skills.
- Basic video editing expertise and the ability to create compelling short-form content.
- Confidence in front of the camera, whether it’s starring in a TikTok, Reels, or producing engaging video content.
- Exceptional organisational skills, able to manage multiple priorities in a fast-paced environment.
- A passion for fashion and a knack for staying ahead of social media trends.
- Creativity, confidence, and the drive to make your mark on a leading brand.

**Benefits**:
This role is for 2 days a week

Friendly supportive team.

Great work/life balance

Staff discounts

**Job Type**: Casual

Pay: $30.00 - $35.00 per hour

Expected hours: 16 per week

**Benefits**:

- Employee discount

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person