Head of Group Brand

2 weeks ago

Sydney, Australia NAB Full time

Head Of Group Brand
- Job number: 801906
- Primary position location: NSW- Sydney CBD
- Primary position location: VIC- Melbourne CBD
- Category: CEO & General Management
- Category: Change Management
- Category: Marketing, Communications & Corporate Affairs
- Work type: Permanent Full time
- Closing at: Jul 29 2025 - 23:55 AEST

**Favourite**

- **Bring your drive and passion for brand advocacy leading key brand and communication transformation**
- **Your growth mindset and creative excellence will see you excel in this role.**
- **You’ll join a high-performing, growth-focused business, backing talented individuals.**
- **We win in the right way, which is always putting our customers first.**

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand.

In the Head of Group Brand role you will play a key role in the Group Marketing team who are doubling down on customer obsession and winning together.

**Each day you will go above and beyond to**:

- Brand identity and governance - own and evolve Group’s brand architecture, identity, tone of voice and design systems
- Brand strategy and communications - lead the brand strategy and communications plans; translate into compelling campaigns that build brand equity.
- Creative and content delivery - lead the development of best-in-class creative and content; ensure high quality and innovative creative execution.
- Lead implementation of Gen AI for creative production and research and insights
- Brand research and insights - brand performance tracking and consumer insights

**We’re looking for the best and brightest to deliver the best for our customers. You’ll need**:

- Extensive experience in senior brand management and marketing for a major brand
- Strong experience in managing brand measurement frameworks, research methodologies and using insights to influence strategy
- Demonstrated ability to drive brand-led transformation across complex, matrixed organisations
- Strategic thinker with a visionary mindset and high attention to detail
- Deep understanding of brand strategy, identity systems, creative development and content marketing
- Passionate advocate for creative excellence, brand consistency and customer-first thinking
- Exceptional stakeholder engagement and influencing skills

**A diverse and inclusive workplace works better for everyone**

We know that our people make us who we are. That's why we have built a culture of equity and respect - where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues’ unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.

**Join NAB**

LI-DNI

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