Head of Brand and Marketing
4 days ago
Reporting to the National Managing Partner of Client Experience & Brand, you will be part of a motivated and engaged leadership team responsible for leading the development of the cross-functional brand and marketing team and strategy.
**Core Responsibilities**:
**Brand strategy**: Build and drive a distinctive brand in market
**Marketing Strategy / Implementation**: Set marketing goals, objectives, and KPI’s
Build relationships with key business service groups such as Content, Corporate Affairs, Alliances, and Government relations teams ensuring cohesive positioning and messaging to market
Lead the Strategic Brand and Marketing team to deliver on business strategies and their objectives across Services Marketing, Industry Marketing, Alliance marketing, Solutions Marketing, Firmwide Marketing to drive performance and results at all levels
Develop and implement a future-fit marketing resource model
Mentor and provide ongoing development to your direct reports, encourage appropriate professional development opportunities
Build engagement and relationships internally with key influencers and decision makers to drive change and adoption of the Marketing Strategy and direction
Own media agency relationship
Implement prioritisation and measurement systems
Build a connection between Marketing & Sales
Shift to a data-driven marketing decision framework
**You will be**:
An experienced senior level b2b brand and marketing expert within an enterprise organisation
A creative problem solver
A natural leader - ability to build high performing teams
An innovator who embraces a test and learn approach whilst delivering results
Proven experience of devising and implementing brand and marketing strategies
Demonstrated experience in executing aligned marketing and sales strategies
Possess a high level of business acumen - Strong analytical skills and the ability to identify opportunities from data
Client Description
Our client is a highly regarded top tier consultancy who prides themselves on their culture and inclusive values. It’s about representing everyone - regardless of gender, cultural background, sexual orientation, age or any other characteristic. It’s about giving everyone access to the same opportunities to thrive, be their best and feel empowered to bring their whole selves to work.
This is a senior leadership Head of Brand and Marketing opportunity that requires a strategic, experienced marketing leader to drive change, establish a high-performance best practice National Marketing Team and build a distinctive brand in market.
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