Assistant Director, Content Media and Outreach

The primary objective of the position is to contribute to the production, delivery and evaluation of tourism, event and brand marketing campaigns for the ACT.

**WHAT YOU WILL DO**
The Assistant Director is required to undertake the following duties:

- Lead the Content Team in developing innovative and creative approaches to support implementation of destination marketing campaign initiatives.
- Develop and maintain VisitCanberra’s content in line with campaign messaging to ensure campaign marketing efforts are integrated and suitably supported across the organisation’s owned channels.
- Lead the development, design and implementation of innovative and tailored content to be delivered across all channels, designed to generate awareness and reach identified target audiences in local and interstate markets.
- Provide high level media issues advice, develop talking points and media releases for the organisation and relevant ministers.
- Lead the direction of seasonal destination content promoting its experiences and events for use on owned and by external stakeholders to facilitate media coverage across a wide range of channels and publications reaching all target markets.
- Identify, develop and manage content partnerships with external media organisations which deliver on objectives of the destination marketing campaign
- Provide administrative support as required including coordinating finance tasks, maintaining campaign records, preparing briefs and reports and other duties as required.
- Support the broader Visit team with projects and programs requiring marketing advice, input and expertise.
- Understand and work within the ACTPS Code of Conduct and ACTPS values of respect, integrity, collaboration and innovation, and model behaviour consistent with the ACTPS Respect Equity and Diversity framework.
- This position will involve direct supervision of staff.

The ACT Public Service supports workforce diversity and is committed to creating an inclusive workplace. As part of this commitment, Aboriginal and Torres Strait Islander peoples, people with disability, culturally and linguistically diverse people and those who identify as LGBTIQ+ are encouraged to apply. Hear about CMTEDD from some of our staff.

**Eligibility/Other Requirements**:The following capabilities form the criteria that are required to perform the duties and responsibilities of the position.

**Professional / Technical Skills and Knowledge**
- Demonstrated ability in designing, leading and implementing innovative content solutions for campaigns at the local and national level.
- Demonstrated experience in developing and implementing high quality integrated media, issues management and communication strategies.
- Demonstrated experience in developing and leading proactive pitching of content and news angles to local, domestic and international media outlets and influencers.
- Demonstrated superior written and interpersonal skills with the ability to tailor communication to a diverse audience and to meet awareness raising and conversion requirements.
- Demonstrated ability to manage staff, budgets and a team to work productively and collaboratively with colleagues.
- Demonstrated ability to balance competing priorities, work under pressure and meet deadlines in a fast-paced work environment. Behavioural Capabilities
- A history of developing productive working relationships with internal and external stakeholders to achieve results, including a demonstrated ability to manage sensitive and confidential issues with integrity.
- A record of proactive contribution to improving business results through innovative approaches.

**Desirable**
- A minimum of five years’ experience in Communications and Marketing or related discipline.
- Management experience.
- Flexible work hours and some interstate travel.
- A qualification in marketing, communications, public relations, or related discipline is highly desirable.
- Current Australian driver’s licence.

**How to Apply**: Responses to the above Selection Criteria and a current curriculum. Relevant work samples are encouraged but not mandatory.

**Note**:
This is a temporary position available immediately for six months with the possibility of permanency.