CRM & Loyalty Manager

**Brighter Futures Start here**

As Australia’s biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices - it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

**About the Role**:
Digital Engagement is a newly formed team, tasked with transforming the way we communicate and connect with customers in a meaningful and relevant way across all digital touchpoints. As part of the team, you’ll have full autonomy to define what CRM & Loyalty means to Kmart and the Kmart customer, developing a vision and driving digital first thinking at an enterprise level. Digital Engagement is looking to re-define and elevate how we engage with customers and operate as a business with space and flexibility to innovate and think outside the box.

As our new CRM & Loyalty Manager, you will own and lead our loyalty strategy to really shape what loyalty really means to Kmart and our customers.

Key responsibilities are (but not limited to):

- Develop the overarching governance and strategy for how marketing and communications is executed to create loyalty and reward loyalty
- Identify new channels, features and touchpoints for engaging customers through our loyalty programs
- Identify, scope and prioritise personalisation opportunities for our loyalty program customers by leveraging the unique data assets created by these programs
- Act as a custodian of loyalty programs for Kmart by engaging multiple stakeholders for input and views on how loyalty creates value

**To be successful in this role**:
We're looking for a passionate and enthusiastic leader who will bring their wealth of experience in the CRM and Loyalty space. You have a passion and proven experience in transforming and creating best-in-class experiences within a digital and customer-oriented business.

We'd also love you to have:

- Demonstrable experience in leading, developing and inspiring a team
- Strong experience in running and managing direct marketing communications
- Experience in managing a portfolio of marketing activity to budget and to plan
- Prior experience with loyalty programs - either 3rd party programs or brand owned loyalty programs
- Experience with data driven and technical marketing concepts
- Exceptional written, verbal and presentation skills
- Excellent ability in building strong relationships within key business areas to achieve strategic and operational outcomes

**Benefits we’ll offer you**:

- A dynamic learning and support program
- Competitive remuneration
- Flexible working through our Flex Where, Flex When, Flex Well policy
- A discount card for Kmart, Target, Officeworks and Bunnings, plus other benefits
- An inclusive, fun recognition program
- A bonus program (where eligible)
- Development opportunities across Kmart Group (comprised of Kmart, Target and Catch) as well as the broader Wesfarmers Group.
- Wesfarmers Share Plan access (where eligible)

**We’re here to make everyday living brighter**

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day. In-store, online, or Click & Collect - getting the products we love into the hands of happy customers is what we aim to do best. From the remote outback to coastal towns and big cities, and everywhere in-between. We’re progressive in our pursuit to create seamless customer journeys for satisfied shoppers.

**A place you can belong**

**We are a Circle Back Initiative Employer - we commit to respond to every applicant.