Performance Marketing Lead

**About Us**:
My Muscle Chef (MYMC) is Australia’s premium fresh ready-made meal and functional food and beverage company. Based in Sydney NSW, we are growing quickly to extend our position as the online direct to consumer and retail industry leader in an industry that is experiencing explosive growth.

Since 2013, we have experienced continuous growth & hold enormous ambition to remain an industry leader. We are seeking high energy individuals to join our entrepreneurial team and culture to help us unlock our next phase of hyper growth.

**MYMC Values**:
We pride ourselves on a set of values that tangibly guide our behaviours and decisions, so we can grow the business and enjoy a world-class working experience.
- Find a Better Way.
- Walk in our Customers' Shoes. Everyday.
- Challenge Ideas and Champion Solutions.
- Integrity is Stronger than Muscle.
- Enjoy the Journey

**What we offer you**:

- Hybrid Working Environment (2 days WFH per week)
- Career Development & Training opportunities
- $1 MYMC Meals & Snacks on site daily
- A fully equipped gym on-site for employees
- Be part of a diverse and values-led culture that backs bold ideas
- Generous staff discounts on our products + more employee benefits

**Position Summary**:
You will drive MYMC’s customer acquisition and revenue growth through precision-focused, data-led digital marketing. This role combines strategic vision with hands-on execution across paid search, social, video, programmatic, display, and affiliate channels.

You will be accountable for end-to-end campaign performance from channel strategy and creative testing to analytics and optimisation. Working alongside our data, digital product, and creative teams, you’ll use insights and automation to continually scale and improve acquisition efficiency.

**Key Responsibilities but not limited too**:
**Performance Strategy & Growth Planning**

- Develop and execute MYMC’s performance marketing roadmap across all paid digital channels to achieve customer acquisition and revenue targets.
- Build robust media and testing frameworks that enable rapid learning, scaling, and efficiency improvements.
- Define KPIs and growth forecasts, owning CAC, ROAS, LTV, and other key funnel metrics.

**Execution & Channel Optimisation**

- Be hands-on across paid search, social, programmatic, and affiliate platforms by actively managing campaigns, bids, budgets, and targeting strategies.
- Collaborate with in-house specialists to ensure campaigns are optimised daily for performance.
- Implement automation and AI-driven tools to streamline campaign management and improve performance velocity.

**Creative & Experimentation**

- Build and run structured testing programs across messaging, visual assets, ad formats, and landing pages to enhance conversion.
- Collaborate with the creative and brand teams to produce high-impact assets aligned with performance data insights.
- Champion a test-and-learn culture, turning insights into scalable playbooks and repeatable best practices.

**Data, Analytics & Reporting**

- Develop dashboards and reporting suites that provide visibility on acquisition performance and budget efficiency.
- Analyse campaign data to uncover growth opportunities and inform investment decisions.
- Present actionable insights and strategic recommendations to the Marketing leadership team.

**Leadership & Collaboration**

- Mentor and upskill team members in performance marketing best practices, platform expertise, and analytical thinking.
- Work closely with Digital Product, CRM, and eCommerce teams to ensure alignment across all customer touchpoints.
- Partner with Brand and Media leads to integrate top
- and mid-funnel awareness efforts into a cohesive performance strategy.

**Skills & Experience**:
**Essential**

- 5+ years’ experience in performance marketing or growth-focused digital roles within e-commerce, retail, or consumer brands.
- Proven success in scaling acquisition channels and improving ROI through data-driven optimisation.
- Advanced proficiency across Google Ads, Meta, TikTok, programmatic DSPs, and affiliate networks.
- Strong analytical and quantitative skills with experience in cohort analysis, funnel optimisation, and attribution modelling.
- Skilled in Excel/Google Sheets and familiarity with BI tools such as Looker Studio, Power BI, or Tableau.
- Excellent stakeholder management and communication skills with the ability to translate data into action.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.

**Desirable**

- Experience implementing automation tools or scripts for campaign management and reporting.
- Exposure to lifecycle and CRM marketing to align performance acquisition with retention strategies.
- Understanding of SEO and CRO principles to maximise landing-page performance.
- Prior experience mentoring or leading a small digital team.

**Next Steps**:
All shortlisted applicants will be contacted for a ph