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Shopper Marketing Executive

2 weeks ago

Chatswood, Australia PepsiCo Full time

**Overview**
**Work for a global FMCG company with some of the world’s most trusted and iconic brands.**

**Be part of an exciting business where employees are recognised and career growth is supported.**

With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1500 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands. PepsiCo was recognised as a Top Employer in both Australia and New Zealand in 2021, one of only 16 organisations globally to earn this certification.

PepsiCo has been recognised as an Employer of Choice for gender equality for the past 9 years and is one of the leading organisations in this space. We also believe in our sustainability strategy, that there is an opportunity to change how the world distributes, consumes, and disposes of food and beverages and we aim to use our scale, reach, and expertise to help build a more sustainable food system that can still meet human needs for enjoyment and continue to drive our economic and social development.

To continue our success, we currently have an exciting opportunity for a permanent full time
**Shopper Marketing Manager - Independents and Licensed.**

Guided by the Senior Shopper Marketing Manager, this role plays a pivotal role in delivering our overall business goals. They are responsible for creating and executing activation plans which influence shoppers to act at the point of purchase. They will have ownership for the entire Independents and Licensed channel as well as delivering the national activation plan for one of our biggest global brands Doritos. Given the nature of the role, we are looking for someone who has at least 2 years experiences in a Shopper, Trade or Brand Marketing role. The right person for this role is familiar with FMCG retailer dynamics and has the ability to understand category trends and insights and utilise these to build effective shopper plans.

**Responsibilities**
**Key Accountabilities**:

- Ownership for creation and execution of the shopper marketing activation plan within the Independents and Licensed channel, cultivating relationships with our retailer partners to become an indispensable partner.
- Project manage the execution of activations with key stakeholders: develop agency briefs, lead cross functional team WIPs, retailer presentations and meetings, execution and implementation of plans, and subsequent post campaign analysis using tools such as IRI scan and IHP.
- Lead activation specialist for Doritos and Tostitos, responsible for the development and execution of Campaign, Creative and Production workstreams with our agency partners. This can be leading national launches of NPD as well as core activation initiatives.
- Ownership for setting the strategic direction of temporary and permanent display units, to create high impact displays which will capture attention and drive shoppers to act at the point of purchase.
- Having a relentless focus on revolutionising our POSM execution to deliver against our sustainability goals.
- Responsible for leading the execution of our field Augmented Reality tool. Working with our tech partners you’ll virtually bring to life our displays in store while setting the standard for our field teams on display stands.

**Qualifications**
**Qualifications, Skills & Experience**:

- Degree qualified with a minimum of 2 years’ experience in a shopper, trade or brand marketing role or shopper agency, preferably within FMCG
- Proven planning and organisational skills with the ability to manage multiple priorities and stakeholders
- Experience working on large scale campaigns including consumer promotions
- Proven ability to build strong, cross functional relationships (internal and external), and work collaboratively with others to deliver business outcomes

**What we can offer you**:

- Flexibility with work hours and work location
- Retail and service discounts through our online programs
- Health initiatives through our Health and Wellness programs
- Personal and professional growth opportunities through Learning Offerings online

We are a progressive and people-focused business, and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.

Your positive attitude will be rewarded with excellent long term local and global career opportunities, and ongoing professional development along with a fun and rewarding working environment.

You will be a key part of a dynamic team and a valuable contributor to a global company that is one of the FMCG market leaders. At PepsiCo, we recognise ou