Media and Analytics Specialist

**Be inspired everyday - let your work make a difference**
**#Superwithimpact**

More than one million Australians trust HESTA with their money. HESTA is a top-performing industry super fund working for real-world impact. We use our expertise and influence to deliver strong long-term returns while accelerating our contribution to a more sustainable world.
HESTA is also an inspiring and rewarding place to work. That’s because what we do makes a difference to the lives of our members. The people who work at HESTA are not only exceptional at what they do, they’re focused on living and creating a strong organisational culture. We’re an industry super fund dedicated to the people who keep our communities going. People who provide some of the best health, education and community services in the world are HESTA members - and we are proud to serve them.

**The opportunity - ‘Do what you love, and you’ll never work a day in your life’ #careerswithimpact**

**Unleash Your Marketing Genius as a Media & Analytics Specialist at HESTA**

Are you a data-driven marketing expert with a deep understanding of the AdTech and MarTech landscape?
HESTA is looking for a Media & Analytics Specialist to lead our end-to-end marketing strategies to deliver campaigns, optimise engagement and increase campaign effectiveness.
In this role you will be involved in all aspects of conceiving, planning, buying, measuring and optimising HESTA’s media campaigns.

**Please be advised that this is a six-month maximum term contract to cover the current employee's parental leave.**

**What you will be doing?**
- **Audience-Centric Approach**:Utilise audience data to build targeted campaigns that resonate with our brand and attract new members to the fund.
- **Consistent Brand Experience**:Align media planning, buying, and creative efforts to deliver a consistent and impactful brand experience.
- **Collaborative Reporting**:Work with partners to establish reporting solutions and benchmark performance across all channels.
- **Analytics Partnership**:Partner with our Analytics team to refine tracking, measurement, and reporting tools, optimising the user journey across touchpoints.
- **Technology Enhancement**:Onboard and enhance technology platforms to drive brand awareness and acquisition outcomes.
- **Advanced Analytics**:Leverage your expertise in key analytics tools to set up advanced tracking/reporting mechanisms and capture critical metrics.
- **Insightful Reporting**:Measure, interpret, and present data-driven insights to management and the board, informing decision-making processes.
- **Guidance and Collaboration**:Provide guidance to business teams on media decisions, advertising opportunities, and MarTech/AdTech platforms. Collaborate seamlessly with agency partners to deliver exceptional campaigns and projects

**Why HESTA?**
Join HESTA and become part of a dynamic and rewarding environment where your strategic thinking and passion for data-driven marketing will help shape our marketing success.

**Benefits that matter and make a difference for our employees**
- **Leave for those moments that matter, **an additional 6 days of leave at the end of year, up to 6 days paid volunteer leave, gender neutral paid parental leave of 20 weeks, Gender Affirmation leave, reproductive health and wellbeing leave, Cultural and Ceremonial leave. Access your LSL after 3 years, take AL at half pay, and purchase up to 2 weeks additional leave (just to name a few).
- **Your Professional development matters, **up to $5k per year professional development and up to 8 days professional development leave, HESTA scholarships and free access to a range of premium learning tools.
- **Your health and wellbeing matters, **free annual flu shots and skin checks, incredible social events throughout the year and a comprehensive employee assistance program available 24/7.
- **Your financial wellbeing matters, **15% super, financial planning support, end of year payment for all Enterprise Agreement-covered employees, incentivised Employee Referral Program and novated lease options.

Please note: Applications via recruitment agencies will not be accepted for this position
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