Marketing Specialist

**Job Summary**

Join Raystech Group as a Marketing Specialist to drive impactful solar energy campaigns and contribute to a sustainable future.

**Tasks & responsibilities**
- Planning, developing, and organizing marketing campaigns to support Raystech’s sales objectives
- Advising executives and clients on advertising strategies to reach target markets and promote Raystech’s products and services effectively
- Coordinating the production of marketing materials, including digital content, artwork, and promotional videos, ensuring timely and budget-conscious delivery
- Conducting market research to identify potential demand and market opportunities for new and existing products
- Supporting business growth by developing and executing marketing objectives, policies, and programs
- Managing and analyzing digital marketing campaigns across social media platforms and websites
- Recommending updates to digital content to improve search engine metrics and overall campaign effectiveness

**Qualifications & experience**
- At least bachelor’s degree in Marketing, Business, Communications, or a related field
- At least 2 years of experience in marketing, preferably in a similar role or industry
- Proven experience in marketing, particularly within the renewable energy sector
- Ability to develop, implement, and evaluate marketing strategies and campaigns
- Understanding of market research techniques, customer segmentation, and competitor analysis
- Strong writing and editing skills for creating compelling marketing copy, blogs, social media posts, and other content
- Ability to develop visual content, including basic graphic design or working knowledge of design tools like Canva or Adobe Creative Suite
- Experience with data analysis tools (e.g., Google Analytics) to track and measure the effectiveness of marketing campaigns
- Strong organizational and time management skills to handle multiple projects simultaneously

Pay: $70,000.00 - $80,000.00 per year

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Marketing: 2 years (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person