Channel Marketing Executive

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Quote from Hiring Manager
As a Channel Executive at Brown-Forman, you’ll play a key role in bringing our iconic brands, including Jack Daniel's, to life through impactful brand activations. You'll work closely with sales and marketing teams to drive growth, manage customer relationships, and ensure seamless execution of activation plans. If you're a creative, solutions-driven professional with a passion for the premium spirits industry, this is a fantastic opportunity to make a real impact in a collaborative and dynamic environment.
If you are keen to work for Jack Daniels please apply

Meaningful Work From Day One
As a Channel Executive at Brown-Forman, you’ll play a key role in the execution of our brand activation strategies, working with activation agencies and sales teams to bring our brands to life. You’ll manage end-to-end BTL (Below The Line) activity, from briefing and POS creation to budget management and fl awless execution in-store. Additionally, you will manage a rolling 12-month activation plan for key brands and customers, driving growth across the portfolio.

What You Can Expect
- Drive Alignment: Work closely with both Brand Marketing and Sales teams to ensure smooth execution of brand activations.
- Cross-Functional Collaboration: Work collaboratively with internal teams to refine ideas, optimize processes, and ensure effective execution.
- Customer Relationships: Build strong, successful relationships with customers and partners to ensure that brand activation plans are aligned with their needs.
- Resource Allocation: Ensure a commercially focused approach to the investment of activation resources, balancing creativity with effectiveness.
- Creative Solutions: Take a solutions-focused approach, adapting quickly to changing market dynamics and thinking outside the box to drive success.

What You Bring to the Table
- A marketing or business-related tertiary qualification is desired.
- Proven experience (5+ years) in a similar role within FMCG, marketing, or the liquor industry.
- Previous experience working with national customers or retailers.
- Strong shopper understanding—ability to interpret shopper behavior, category trends, and insights that drive consumer purchase decisions.
- Deep customer understanding—ability to translate customer needs into impactful activations that benefit Brown-Forman, customers, and consumers alike.
- Experience in agency management—ability to brief, inspire, and engage agencies to produce best-in-class activations.
- Strong project and budget management skills—able to handle multiple projects, delivering them on time, within scope, and on budget.
- Commercially astute—proficient in setting activation metrics to evaluate the ROI of shopper marketing efforts.
- Excellent communication skills—strong cross-functional collaboration and the ability to engage and infl uence key stakeholders.

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits (Including an extra week of leave, attractive non performance based bonuses, product allowance and Summer hours) that refl ect our company values and meet the needs of our diverse workforce.

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Requisition Type:
Employee

Management Level:
Professional

Global Job Level:
P5

Number of Openings Available:
1