Marketing Leader Growth

2 days ago

Brisbane, Australia Virgin Australia Full time

**Work type**:
Full-Time (Permanent)**Location**:
Brisbane, Sydney**Job type**:
Marketing & Communications**Applications close**:
01 Nov 2024 E. Australia Standard Time

**Marketing Leader Growth & Engagement**:
Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety - in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

**What you’ll be doing**:
This is an exciting and critical position within the B2B Marketing and Commercial organisation broadly. You’ll our customer growth ambitions for B2B, specifically our Corporate, Small-to-Medium Enterprise and Travel Agency Partner segments, as well as the business traveller segments who sit within those organisations. The purpose of the role is to deliver on these ambitions using your love of data, and knowledge influencing B2B buyer groups via marketing best-practice, as well as working in close collaboration with our wonderful Sales, Customer Success and Velocity Loyalty business stakeholders. The role leads one direct report, so you will lead both the strategy as well as the execution of your projects.

**You’ll be great in this role if you**:

- Have strong people leadership via direct reports, as well as the ability to influence decisions at a mid-management level
- Have experience leading marketing strategies at all levels of the Marketing funnel to grow pipelines and influence growth through conversions
- Have strong knowledge of B2B audience buyer groups (direct and indirect) and what influences them
- Have strong knowledge of B2B, B2C and B2B2C go to market approaches and Marketing best practice
- Build strong working relationships at all levels
- Have a love of data and developing strategies and initiatives to drive targeted results
- Have a love and hunger for test and learn, and driving continuous improvement
- Have previous experience in resource planning and project management skills
- Think creatively and write compelling copy
- Aren’t afraid to get your hands dirty and lean-in to execution
- Can think logically and meet deadlines
- Come with airline and/or loyalty experience (desirable)
- Have previously worked on paid digital, influencer, editorial and social campaign delivery (desirable)

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**:
**Ready to apply? **We’re ready to hear from you.

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