Marketing Leader Growth

2 weeks ago

Brisbane, Australia Virgin Australia Full time

**Work type**:
Full Time**Location**:
Brisbane, Sydney**Job type**:
Marketing & Communications**Applications close**:
**Marketing Leader Growth & Engagement B2B**:
Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety - in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

**What you’ll be doing**:
This is an exciting and critical position within the B2B Marketing and Commercial organisation broadly. You’ll lead our customer growth ambitions for B2B, specifically our small-to-medium enterprise and Corporate customer segments, as well as the business traveller segments who sit within those organisations. The purpose of the role is to deliver on these ambitions using your knowledge of marketing best-practice as well as close collaboration with broader Marketing Team, Customer Success and Sales team stakeholders. The role leads two direct reports, to deliver automated and tactical marketing activity to onboard, engage and convert. You will have a love of numbers, sharing learnings and optimising activity in the spirit of continuous improvement to hit our ambitious goals.

**You’ll be great in this role if you**:

- Have strong people leadership
- Have demonstrated marketing experience in a commercial and technical environment
- Build strong working relationships at all levels
- Have strong knowledge of B2B, B2C and B2B2C go to market approaches and Marketing best practice
- Understand campaign lifecycle management
- Have demonstrated experience in creating customer segments
- Have a love and hunger for test and learn, and driving continuous improvement
- Have previous experience in resource planning and project management skills
- Leverage data to influence decisions and drive change
- Are comfortable working with marketing and digital agencies
- Have a general knowledge of marketing automation platforms like Adobe Experience Cloud, Salesforce or Unica
- Can think logically and meet deadlines under pressure
- Have the relevant tertiary or equivalent business qualification
- Come with airline and/or loyalty experience (desirable)
- Have previously worked on paid digital and social campaign delivery (desirable)

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**:
**Ready to apply? **We’re ready to hear from you.

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