Product Marketing Manager

**Who are we?**:
So you might ask, who's CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.

As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.

We were established in 2010 and most recently were named as one of AFR's Top 10 Best Places to Work as well as certified by Great Place to Work consecutively across 2022 and 2023.

We saw significant growth in 2024 and that's not about to change. We are on track to break records in 2025, scaling at pace, making this the perfect time to join CreditorWatch.

**Our Purpose**:
Empower Australian businesses to trade confidently with their customers.

**Our Mission**:
We aim to be number one in our industry by delivering unique data insights and innovative products.

**Collect, the Product**:
Collect is CreditorWatch’s built-for-purpose accounts receivable platform, enabling faster payments and smarter collections by combining direct ERP integrations, best-in-class CreditorWatch data, and workflow-driven automation. Unlike legacy systems, Collect is designed for the complexity of modern receivables processes, empowering accounts receivable teams to migrate away from manual processes and invest in the right escalation tactics, bringing more cash in faster — without admin headaches or the need to hire more staff.

**Your Role & Team**:
As an embedded member of the Collect team, the Collect **Product Marketing Manager** will work closely with the product and marketing teams to shape the GTM strategy for Collect, helping drive growth, retention, and expansion initiatives through research-based market and customer analysis, internal enablement, and compelling market positioning.

This role reports directly to the **Product Marketing Lead**and is a full-time opportunity offering hybrid working conditions out of our **Sydney CBD**Office.

**Some of your responsibilities include and are not limited to**:

- Build market and customer intelligence for Collect - including desktop research, data analysis, customer discovery, and win/ loss interviews.
- Own the GTM strategy for Collect: messaging, positioning, ICP definition, channel strategy, pricing and packaging.
- Create internal enablement playbooks, including messaging guides, battlecards, objection handling, and qualification guidelines.
- Own feature and product launch process for Collect.
- Run sales and marketing enablement training.
- Secure customer testimonials and case studies.
- Help build adoption and expansion programs.
- Partner with the product marketing lead to establish and adhere to best-in-class product marketing process and collateral quality standards.

You’re a natural communicator and storyteller — equally comfortable writing sharp, engaging web copy or presenting a go-to-market strategy that gets everyone on board. You thrive on collaboration and know how to influence and align stakeholders across teams.

Curious by nature, you love digging into fintech products, customer needs, and market trends to uncover what really drives behaviour. You’ve likely run customer discovery calls, marketed a B2B SaaS product, or worked in a fast-moving tech environment where cross-functional teamwork is the norm.

While product marketing experience is a plus, we also value transferable skills from growth marketing, strategy, content, or even R&D. Bonus points if you bring a flair for design or video editing - but it’s not a dealbreaker.

**More than just work**:

- **️ Keep Active -**All employees get a Fitness First Platinum gym membership.
- **️ Daily Fuel -** Barista-made coffee, breakfast, snacks, lunches and drinks on us - we got you

**Phone Credits -**We pay you $50 per month to put towards your plans - how good.

**❤️‍ Wellness Days -** Receive an additional day off each month. Whether you’re pursuing physical activities, cultivating your mental wellbeing or supporting your communitythis is your time to switch off from work.
- **️ Monthly Massages -**We offer monthly in-house massages to soothe those sore spots and tight knots. Poor posture? Stressful week? We get it.

**Bonus Shares -**We offer our dedicated employees’ performance-based bonuses. Our employees are also permitted to gain access to our bespoke Employee Share Scheme, giving you the rare opportunity to invest in a growing technology company.

**Fun Activities -**We love escaping the workplace to do fun stuff. Whether its pasta-making, sailing classes, touch footy, winery tours, go karting or relaxing on the company boat (yeahwe own a boat) - these monthly team building activities will keep you feeling valu