Search Media Lead

**Search Media Lead
- **Permanent role**:

- **Surry Hills based with WFH flexibility**:

- **Work on a wide range of high impact projects
**About Woolies X**
WooliesX is part of the Woolworths Group. We’re an innovation business that brings together the brightest minds in e-commerce, technology, media and data to transform the way people live and shop. We’re here to create better everyday experiences for our customers. In the big picture, and the fine detail. In moments big and small.
We’ve worked together with our partners to create all kinds of initiatives you know and love - like Everyday Rewards, one of Australia’s most popular loyalty programs.

**About the role**
As Search Media Lead, you will be passionate about how Search Media can deliver tangible results for a business. You will enjoy working with clients from various levels and different areas of the business, and relish getting stuck into their business challenges so you can find innovate ways to solve them.

Working with the Product Owner and the broader WooliesX business you will help develop campaigns which drive product and category growth, as well as overall customer value.

You are organised and efficient, and can handle numerous clients with multiple campaigns across a broad range of brands and categories.

**The roles key objectives include**:

- Drive channel growth through paid SEM to drive incremental revenue and achieve strategic business outcomes across multiple business units.
- Develop trusted relationships with internal and external clients and teams
- Manage weekly briefing sessions with clients and other stakeholders to exceed commercial and business outcomes from the WooliesX targeted media buying platform
- End to end management marketing plan execution across search channels
- Prepare, present and manage timelines & budgets, with constant monitoring of key dates and budget control

**Who we are looking for**
**Essential**
- A minimum of 6 years' experience in a hands on SEM role
- Hands on experience with bid management tools such as SA360, Adobe, Marin or Kenshoo
- Hands on experience in keyword planning and forecasting
- Good experience with Ad Servers such as Google Campaign Manager
- Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
- Experience with Tagging solutions for measurement and audience building
- Strong visual reporting skills
- Experience with A/B testing
- Strong attention to detail and excellent time management skills
- Exceptional stakeholder management and communication skills.
- Experience in team leadership

**Desirable**
- Previous experience from an in-house SEM role
- Experience in how SEM contributes to other elements within the digital marketing suite e.g display remarketing, on site experience
- Well-developed commercial acumen and proven ability to develop accurate forecasts that met or exceeds objectives
- Experience in Search research tools such as Adthena
- Understanding of data science models and the role they play in driving media investment

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

**We’d love to hear from You
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.