Search Media Specialist

**Search Media Specialist - WooliesX**

**Multiple opportunities (permanent and fixed-term 12 month contract)**

**Based in Surry Hills
We are looking for innovative Search Marketers who love to push the boundaries on what search can do for a business, and thrive working in a progressive business unit of a market leading company.

**About the role**
As a Search Media Specialist, you will be passionate about how search marketing can deliver tangible results for a large business like Woolworths. You will enjoy working with clients from various levels and different areas of the business, and relish getting stuck into their business challenges so you can find innovative ways to solve them.

Working with the Search Media Lead and the broader ConnectedX business you will help develop campaigns and initiatives which drive product and category growth, as well as overall customer value.

You must be organised and efficient, and able to handle numerous clients with multiple campaigns across a broad range of brands and categories.

The roles key objectives include:

- Drive innovation in SEM through the use of group first party data.
- Drive channel growth through SEM to drive incremental revenue and achieve strategic business outcomes across multiple business units.
- Utilise Products Up to deliver best in class efficiencies to multiple feeds within GMC.
- Investigate new ways to integrate product and stock data from multiple sources across Woolworths tech stack, to ensure customers see the correct stocked/priced item in ads.
- Develop trusted relationships within squad, cross squad, cross tribe and with external stakeholders.
- Manage weekly briefing sessions with clients and other stakeholders to exceed commercial and business outcomes from the WooliesX targeted media buying platform.
- End to end management marketing plan execution across social channels.
- Prepare, present and manage timelines & budgets, with constant monitoring of key dates and budget control.
- Utilise tools such as Python, Excel, Big Query and Data Studio to drive automation and solve business opportunities.

**About you**
Essential:

- A minimum of 5 years' experience in a hands on SEM role
- Hands on experience with bid management tools such as SA360
- Hands on experience with GA360 / GA4 and Adobe Analytics
- Hands on experience in keyword planning and forecasting
- Good experience with Ad Servers such as Campaign Manager 360
- Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
- Experience with Tagging solutions for measurement and audience building
- Strong visual reporting skills
- Strong attention to detail and excellent time management skills
- Exceptional stakeholder management and communication skills.
- Experience in team leadership

Desirable:

- Previous experience from an in-house SEM role
- Experience in how SEM contributes to other elements within the digital marketing suite e.g display remarketing, on site experience
- Knowledge in the transfer of large data sets and the methods involved e.g. API, SFTP etc
- Knowledge of Products Up or similar feed management portal.
- Well-developed commercial acumen and proven ability to develop accurate forecasts that meet or exceeds objectives
- Experience with App ecosystems and driving usage
- Experience in Search research tools such as Adthena
- Understanding of online and offline attribution
- Experience in Python, Excel, Big Query and Data Studio

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

**We’d love to hear from You
Find yourself in a job that found you If this role is not quite right but you are interested in a career at Woolworths you can **join our talent community **by registering your expression of interest here.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited