Product Marketing Manager

**OUR MISSION**: At Simply Wall St, we help people become confident, long-term investors. The stock market offers an exceptional opportunity for building wealth, but it’s easy to fail. While many chase quick wins, we believe in thinking long-term and investing like a business shareholder. Our product gives individual investors the capabilities to build a portfolio, previously only available to professionals. **WHY JOIN?**: - Help us empower individuals by giving them a new way to invest in stocks; - Work at a profitable, global, B2C SaaS startup; - Operating at scale with 6.5 million users across 180 countries; - Small team and flexible working environment; - Work with a product customers love: 4.5* Trustpilot Reviews; - Strong employee retention with 70% of the team with us for >2 years. **ROLE OBJECTIVE**: We’re seeking a Product Marketing Manager to be the voice of the customer within the business. You will own the positioning, messaging, and go-to-market strategies that communicate the value of our product. From pricing and packaging to campaign support and product adoption, you’ll play a key role in driving product-led growth. This role is perfect for someone with a deep understanding of SaaS and ideally a passion for investing, whether you're an active investor or just deeply curious about how retail investors make decisions. You’ll translate complex features into compelling stories that attract, convert, and retain customers in a competitive market. **TEAM STRUCTURE**: You’ll report to the Senior Marketing Manager and work closely with the Product, Growth, Content, and Data teams. **RESPONSIBILITIES**: Product Positioning & Messaging - Develop clear, differentiated messaging that aligns with the needs and motivations of retail investors - Understand the competitive landscape and ensure we clearly communicate our edge - Translate complex software features into benefit-focused language for our core audience - Conduct ongoing competitive analysis to identify positioning opportunities and refine our unique selling propositions across channels Go-to-Market Strategy - Lead the go-to-market strategy for new feature launches and platform updates - Partner with Product, Design, and Content to build launch assets (e.g., landing pages, videos, FAQs) - Ensure alignment across marketing, product, and support teams pre - and post-launch Growth Enablement - Support performance and lifecycle marketing with product-level messaging and value propositions - Collaborate with Lifecycle Marketing to improve activation, onboarding, and feature adoption Measurement & Optimisation - Track and report on product marketing KPIs (activation, feature adoption, subscriptions) - A/B test messaging, pricing, and positioning to improve funnel performance - Use data to iterate on campaigns and inform roadmap prioritisation **CAPABILITIES**: Knowledge - Previous Experience: SaaS Product marketing experience - Deep understanding of how marketing and product work together to drive value - Familiarity with AI-powered tools for content generation, market research, personalisation, and campaign optimisation. - Exposure to investing is a plus **Skills**: - Excellent communication and storytelling skills, you can make complex ideas simple and persuasive - Excellent written and verbal communication, especially when simplifying complex topics - Strong cross-functional collaborator, especially with Product, Design, and Growth - Technically confident, you’re comfortable with marketing tools, analytics, and data - Commercial acumen: Able to pragmatically marry marketing strategy with commercial outcomes Attributes - Empathetic: You deeply understand and advocate for user needs - Curious: You ask questions, test assumptions, and enjoy learning new domains - Agile: Comfortable working in a fast-paced, changing environment - Strong initiative: Strong initiative to act proactively and independently, including seeking out best practice research to guide the solutioning of problems. **PERKS**: - Flexible Working: Work where you are most productive in Australia or from our office in Sydney; - Work from Anywhere: We offer all employees the opportunity to work overseas - Simply Stop: Time is one of the most valuable commodities, so we stop working early on Fridays - Share Club: We provide a subscription to SWS, cash for you to invest & regular sessions to discuss stocks and investment ideas; - Parental Leave Policy: With a supportive part-time return to work option; - Learning & Development Fund: We invest in your growth; - Team Events & Hackathons: An opportunity for everyone to come together and push what is possible