Product Marketing Manager

We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

**About the Team**

Our Product team is the beating heart of MYOB. From discovery through to delivery plus Data and Insights, it’s made up of a broad and multi-disciplined group of specialists focused on designing products that help our customers optimise their business potential and creating best-in-class customer and user experiences.

**Purpose**

The purpose of the Product Marketing Manager role is to define product propositions that deliver value to our customers (direct and partner) and support the acquisition and retention outcomes by crafting messaging and go-to-market strategies through researching customer and competitor context.

**Key Objectives Outcomes**

Strategic Market Leadership: Defining our market strategy and driving our segment
- Contribute to the direction of the SME product, helping to identify new opportunities to drive growth.
- Continuously analyze SaaS product market dynamics, competitor offerings, and customer feedback to find opportunities for innovation and differentiation.

**Connector: Connecting product, customer, and market insights**
- Act as the liaison between Product Management, Sales/Success, Voice of Customer, and Support Operations, ensuring seamless go-to-market execution.
- Segment customers to identify target personas for focused marketing efforts, bringing to bear existing market insights.
- Conduct market research to understand the market landscape, including trends, opportunities, and threats.
- Conduct competitive analysis to differentiate the product and develop effective positioning and messaging.

**Storyteller: Shape how the world views our products**
- Collect and analyze customer insights to comprehend customer needs, difficulties, and motivations.
- Develop positioning and messaging that effectively communicates the MYOB Business’ product value to our customers.

**Knowledge, Experience**
- Extensive experience in a seasoned Product Marketing role, preferably within the SaaS industry.
- A proven track record of using customer and market insights to craft positioning and messaging that drives commercial outcomes.
- Demonstrated experience in defining and completing go-to-market strategies that achieve commercial success.
- Strong analytical skills, with the ability to analyse market dynamics, customer segmentation, and funnel dynamics.
- Proficiency in or willingness to upskill in PowerBI is encouraged for data analysis.
- Experience in cross-functional collaboration, acting as a connector between functions.
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives for products and campaigns.
- Proven ability to drive business growth, achieve revenue targets, and optimise key performance metrics in a fast-paced environment.

**Our Culture & Benefits**

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

Do your best work in a flexible work environment, right down to financial assistance to set up your home office it’s called Flexperience, and it’s designed by you and your team

Our partnership with Smiling Mind helps support the wellbeing of our team members and customers

Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment

A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more

Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution

Access to best-in-class discounts and vouchers from leading retailers, and a lot more.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.