Digital Marketing Strategist

2 weeks ago

Sydney, Australia DATA ENTRANT Full time

**Responsibilities**:

- Develop and execute digital marketing strategies that align with business goals and objectives
- Conduct market research and analyze industry trends to identify new opportunities and optimize campaigns
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across multiple channels
- Manage and optimize PPC campaigns, including keyword research, ad copywriting, and bid management
- Optimize website content and structure to improve search engine rankings and drive organic traffic
- Manage and grow social media channels, including creating and scheduling content, monitoring engagement, and tracking metrics
- Analyze campaign performance data to optimize campaigns and identify opportunities for improvement
- Stay up-to-date with industry trends and best practices and make recommendations for improving digital marketing strategies

**Qualifications**:

- Bachelor's degree in marketing, business, or a related field
- 3-5 years of experience in digital marketing, with a focus on developing and executing digital marketing campaigns
- Proven experience in developing and executing successful PPC campaigns
- Strong knowledge of SEO best practices and proven experience in optimizing websites for search engines
- Experience managing and growing social media channels, including creating and scheduling content, monitoring engagement, and tracking metrics
- Strong analytical skills and experience using Google Analytics or other web analytics tools to track and analyze campaign performance
- Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously
- Experience in B2B marketing and knowledge of marketing automation platforms (e.g., Hubspot, Marketo) is a plus
- Ability to work independently and remotely

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