Senior SEO Content Strategist

3 days ago

Sydney, New South Wales, Australia Digital Full time $90,000 - $120,000 per year

Hire Digital is seeking a Senior SEO Content Strategist to lead both technical SEO and editorial content strategy. This role requires a strategic thinker who can integrate SEO insights, audience data, and content planning to drive measurable organic growth. The ideal candidate excels at combining on-page and technical SEO expertise with data-informed storytelling to shape content calendars that resonate with lifestyle audiences.

RESPONSIBILITIES

SEO Strategy (Technical & On-Page)

  • Conduct technical audits and implement on-site improvements to enhance site crawlability, speed, and indexation.
  • Optimize website architecture, metadata, and internal linking structure to improve organic visibility and user experience.
  • Track and report on SEO performance across key KPIs using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Looker Studio.
  • Collaborate with web developers and stakeholders to implement technical recommendations and structured data improvements.
  • Monitor algorithm changes and adjust strategies accordingly to maintain search performance.

Content Strategy & Editorial Planning

  • Leverage keyword research, trend analysis, and social listening tools to create content strategies aligned with target audiences (travel/lifestyle).
  • Translate SEO insights into actionable editorial calendars, supporting content writers with structured briefs and optimization guidelines.
  • Identify gaps in existing content and recommend new opportunities based on data, seasonality, and customer interests.
  • Work closely with client stakeholders and internal teams to align content direction with brand tone and business objectives.
  • Collaborate on campaign-level content planning, ensuring SEO best practices are applied across all deliverables.

REQUIREMENTS

  • Previous experience in SEO strategy and content marketing, preferably with agency or editorial brand experience.
  • Demonstrated success optimizing websites and scaling SEO content in B2C sectors such as travel, lifestyle, or finance.
  • Proficient with tools such as Google Analytics 4, Search Console, Ahrefs, SEMrush, Screaming Frog, BuzzSumo, and content planning platforms.
  • Deep understanding of audience intent, content mapping, and storytelling within SEO frameworks.
  • Experience creating editorial strategies informed by SEO, competitive analysis, and cultural trends.
  • Strong communication and collaboration skills, with the ability to guide writers, designers, and developers.
  • Familiarity with Mastercard's Priceless or travel-related brand tone is a plus.

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