Brand Manager

1 week ago

Lidcombe, Australia Parmalat Australia Ltd Full time

Are you a digitally savvy brand strategist with a passion for early life nutrition? Join Sanulac Nutritionals as a Brand Manager for our flagship Alula brand, where you’ll support the development and execution of integrated brand activities and lead digital strategies that drive engagement, education, and growth.

**About the Role**

This is a pivotal role that blends brand management with digital innovation. You’ll be responsible for shaping Alula’s brand identity across social platforms, paid media, and digital channels, while ensuring alignment with regulatory standards and commercial goals. You’ll collaborate cross-functionally to deliver compelling content, optimize media investments, and elevate the brand’s presence in a competitive and regulated market.

**Key Responsibilities**

**Brand Strategy & Management**
- Lead the development and execution of brand strategies that reflect Alula’s purpose and positioning in the early life nutrition category.
- Ensure brand consistency across all digital and offline touchpoints, in alignment with regulatory and commercial objectives.
- Collaborate with internal teams (marketing, regulatory, commercial) to deliver cohesive brand campaigns and messaging.
- Support trade marketing digital initiatives and ensure brand alignment in retail
- Assist with marketing projects encompassing NPD and HCP where appropriate.

**Digital & Social Media Leadership**
- Co-own the strategic planning and execution of the Alula social media calendar across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
- Lead the development of a new website, focusing on user experience, content strategy, and conversion optimization.
- Plan and manage paid media campaigns across Google and social platforms, including always-on and tactical bursts.
- Oversee SEM, Google Ads, Google Analytics, and other performance tools to track and optimize campaign effectiveness.
- Guide creative content development tailored to each platform and audience segment.
- As we prepare to launch a new website. You’ll play a key role in shaping its functionality, user experience, and content strategy—ensuring it becomes a powerful tool for engagement, education, and conversion.
- Present monthly performance reports with strategic insights and recommendations to inform future planning.

**What You’ll Bring**
- Degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years’ experience in brand management and digital/social media marketing.
- Strong understanding of regulated industries, ideally in nutrition, healthcare, or FMCG.
- Certifications in Social Media Marketing, SEO, or Digital Strategy are highly regarded.
- Excellent communication, collaboration, and leadership skills.
- A proactive, creative mindset with a passion for purpose-driven branding.

**Why Join Us?**
- Work with a brand that makes a meaningful impact in early life nutrition.
- Be part of a collaborative and forward-thinking team.
- Lead digital transformation and brand strategy in a dynamic, regulated industry.

  • Commercial Manager

    2 weeks ago

    Lidcombe, Australia Sharp & Carter Full time

    Western Sydney Location - Head Office Role - Flexible WFH policy - Previous leadership role in a logistics environment preferred - Excellent remuneration package on offer **About the Company**: This growing business is part of a global corporate icon with a reputation of recognised brands across a number of key market segments. It offers an attractive range...

  • Internal Account Manager

    7 days ago

    Lidcombe, Australia 'COS Full time

    An exciting opportunity exists to join one of Australia’s high growth private businesses. COS is a family owned and run Aussie business made up of a community of like-minded people working towards a common goal. Our purpose is to keep Australian workers healthy, safe and productive. Why? So we can deliver on our pledge to donate one million dollars...

  • Brand Marketing Specialist

    6 days ago

    Lidcombe, Australia Parmalat Australia Ltd Full time $60,000 - $80,000 per year

    About Us Sanulac Nutritionals Australia is owned and operated by the Lactalis Group. A 3rd generation, French family owned business, Lactalis Group is the world's largest dairy company with over 250 production sites and 80,000 employees across 94 countries working towards Lactalis' ambition to offer healthy and tasty products that bring us closer together....

  • Merchandiser

    7 days ago

    Lidcombe, Australia BIG Brand Influence Group Full time

    Ongoing casual hours - Work close to home - Flexible hours across the week As a **Planogram Merchandise**r, you will execute planogram/relays whilst maintaining relationships with stores and retail management on an ongoing casual basis, helping Brand Influence Group (BIG) support Australia’s major retailers. **About the Role**: Approximately **15-20...

  • Account Manager

    7 days ago

    Lidcombe, Australia 'COS Full time

    An exciting opportunity exists to join one of Australia’s high growth private businesses. COS is a family owned and run Aussie business made up of a community of like-minded people working towards a common goal. Our purpose is to keep Australian workers healthy, safe and productive. Why? So we can deliver on our pledge to donate one million dollars...

  • Product Manager

    2 weeks ago

    Lidcombe, Australia Ateco Group Full time

    The Ateco Group is the largest independent, privately-owned motor vehicle distributor in Australia. In the Australian market we represent LDV, Maserati, Ram Trucks and Renault, wholesaling over 40,000 vehicles in the last 12 months. We have a history spanning more than 30 years in developing and delivering automotive brands to the Australian and New Zealand...

  • Assistant Store Manager

    6 days ago

    Lidcombe, Australia Taking Shape Full time $60,000 - $80,000 per year

    Permanent Part-time position, Sunday - Thursday rosterAnnual Leave & Sick Leave, Staff Discounts, Additional Monthly IncentivesLeading Plus Size Womenswear Brand, Fun Supportive Culture, Ongoing L&DTaking Shape is one of Australia and New Zealand's premier retailers, constantly striving to innovate and create a memorable customer experience. Our purpose is...

  • Regional Manager

    2 weeks ago

    Lidcombe, Australia Invocare Full time

    White Lady Funerals is part of InvoCare, an industry leader within the funeral industry, we currently operate over 300 funeral locations, 17 cemeteries and 29 crematoria, throughout Australia, New Zealand and Singapore and growing. We are currently seeking a Regional Manager to join our team on a full-time basis. This position requires a dynamic and...

  • Ecommerce Manager

    2 weeks ago

    Lidcombe, Australia Jivaro Full time

    Highly strategical role, reporting directly to CEO - Competitive salary and WFH opportunities - Based in Western Sydney **The Role**: As the new eCommerce Manager, you will be responsible for driving digital transformation, customer loyalty and omnichannel strategy, focusing on revenue, profit and user experience. **Skills & Experience**: - Develop, lead...

  • Product Quality Manager

    2 weeks ago

    Lidcombe, Australia Tassal Full time

    We believe in playing our part - as an Australian leader in aquaculture and leading seafood brand - to ensure a prosperous, healthy planet for future generations. Every day, we proudly play our role in the global production of responsibly farmed salmon and prawns that enables us to make a valuable contribution to feeding Australians and the world. With over...