Brand Manager

3 days ago

Lidcombe, Australia Parmalat Australia Ltd Full time

Are you a digitally savvy brand strategist with a passion for early life nutrition? Join Sanulac Nutritionals as a Brand Manager for our flagship Alula brand, where you’ll support the development and execution of integrated brand activities and lead digital strategies that drive engagement, education, and growth.

**About the Role**

This is a pivotal role that blends brand management with digital innovation. You’ll be responsible for shaping Alula’s brand identity across social platforms, paid media, and digital channels, while ensuring alignment with regulatory standards and commercial goals. You’ll collaborate cross-functionally to deliver compelling content, optimize media investments, and elevate the brand’s presence in a competitive and regulated market.

**Key Responsibilities**

**Brand Strategy & Management**
- Lead the development and execution of brand strategies that reflect Alula’s purpose and positioning in the early life nutrition category.
- Ensure brand consistency across all digital and offline touchpoints, in alignment with regulatory and commercial objectives.
- Collaborate with internal teams (marketing, regulatory, commercial) to deliver cohesive brand campaigns and messaging.
- Support trade marketing digital initiatives and ensure brand alignment in retail
- Assist with marketing projects encompassing NPD and HCP where appropriate.

**Digital & Social Media Leadership**
- Co-own the strategic planning and execution of the Alula social media calendar across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
- Lead the development of a new website, focusing on user experience, content strategy, and conversion optimization.
- Plan and manage paid media campaigns across Google and social platforms, including always-on and tactical bursts.
- Oversee SEM, Google Ads, Google Analytics, and other performance tools to track and optimize campaign effectiveness.
- Guide creative content development tailored to each platform and audience segment.
- As we prepare to launch a new website. You’ll play a key role in shaping its functionality, user experience, and content strategy—ensuring it becomes a powerful tool for engagement, education, and conversion.
- Present monthly performance reports with strategic insights and recommendations to inform future planning.

**What You’ll Bring**
- Degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years’ experience in brand management and digital/social media marketing.
- Strong understanding of regulated industries, ideally in nutrition, healthcare, or FMCG.
- Certifications in Social Media Marketing, SEO, or Digital Strategy are highly regarded.
- Excellent communication, collaboration, and leadership skills.
- A proactive, creative mindset with a passion for purpose-driven branding.

**Why Join Us?**
- Work with a brand that makes a meaningful impact in early life nutrition.
- Be part of a collaborative and forward-thinking team.
- Lead digital transformation and brand strategy in a dynamic, regulated industry.

  • Internal Account Manager

    1 week ago

    Lidcombe, Australia 'COS Full time

    An exciting opportunity exists to join one of Australia’s high growth private businesses. COS is a family owned and run Aussie business made up of a community of like-minded people working towards a common goal. Our purpose is to keep Australian workers healthy, safe and productive. Why? So we can deliver on our pledge to donate one million dollars...

  • Assistant Store Manager

    2 weeks ago

    Lidcombe, Australia Taking Shape Full time $90,000 - $120,000 per year

    Permanent Part-time position, Sunday - Thursday rosterAnnual Leave & Sick Leave, Staff Discounts, Additional Monthly IncentivesLeading Plus Size Womenswear Brand, Fun Supportive Culture, Ongoing L&DTaking Shape is one of Australia and New Zealand's premier retailers, constantly striving to innovate and create a memorable customer experience. Our purpose is...

  • Regional Manager

    6 days ago

    Lidcombe, Australia Invocare Full time

    White Lady Funerals is part of InvoCare, an industry leader within the funeral industry, we currently operate over 300 funeral locations, 17 cemeteries and 29 crematoria, throughout Australia, New Zealand and Singapore and growing. We are currently seeking a Regional Manager to join our team on a full-time basis. This position requires a dynamic and...

  • Assistant Store Manager

    1 week ago

    Lidcombe, Australia Taking Shape Full time

    Permanent Full Time position, Sunday - Thursday roster, Outlet Store! - Annual Leave & Sick Leave, Staff Discounts, Additional Monthly Incentives! - Leading Plus Size Womenswear Brand, Fun Supportive Culture, Ongoing L&D Taking Shape is one of Australia and New Zealand’s premier retailers, constantly striving to innovate and create a memorable customer...

  • Centre Manager

    3 days ago

    Lidcombe, Australia JLL Full time

    About JLL - We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an...

  • Product Quality Manager

    1 week ago

    Lidcombe, Australia Tassal Full time

    We believe in playing our part - as an Australian leader in aquaculture and leading seafood brand - to ensure a prosperous, healthy planet for future generations. Every day, we proudly play our role in the global production of responsibly farmed salmon and prawns that enables us to make a valuable contribution to feeding Australians and the world. With over...

  • Sales and Marketing Manager

    5 days ago

    Lidcombe, Australia Smart Healthcare Pty Ltd Full time

    **Employer: SMART HEALTHCARE PTY LTD** **Job Title: Sales and Marketing Manager** **Job Type: Full Time, Permanent** **Location: Lidcombe NSW 2141** **Base Salary: $80,000 - $100,000 per year + Super** Smart Healthcare Pty Ltd, an Australian-owned private company trading under the names iRest Australia, iRest Auckland, and Smart Health, seeks a highly...

  • General Manager

    2 weeks ago

    Lidcombe, Australia InvoCare Australia Pty Ltd Full time $120,000 - $250,000 per year

    Embrace a role with genuine purpose and impactMake a difference in your local community when it matters mostWork for a market leader with great benefits and a strong workplace cultureInvoCare is an industry leader for funeral services in Australia, New Zealand, and Singapore and growing Our team are passionate and dedicated to delivering exceptional customer...

  • Assistant Manager @ Scribbles and Giggles Lidcombe

    6 days ago

    Lidcombe, Australia Scribbles and Giggles Childcare Centre Full time

    As an assistant manager at a Scribbles and Giggles Centre, you are expected to oversee the service's operations; lead, guide and support our team of educators to provide high quality early childhood education and care to children whilst keeping with the values, principles, policies and broad organisational objectives of not only the Scribbles and Giggles...

  • Assistant Manager @ Scribbles and Giggles Lidcombe

    6 days ago

    Lidcombe, Australia Scribbles and Giggles Childcare Centre Full time

    As an assistant manager at a Scribbles and Giggles Centre, you are expected to oversee the service's operations; lead, guide and support our team of educators to provide high quality early childhood education and care to children whilst keeping with the values, principles, policies and broad organisational objectives of not only the Scribbles and Giggles...