Paid Media Specialist

4 days ago

Parramatta, Australia Live Well Health Clubs Full time

**We're Hiring: Senior Digital Performance & Growth Marketer**

**Full-Time | Hybrid (Remote + On-site optional) | Australia-based preferred**

Are you a results-driven performance marketer with a proven track record in scaling service-based businesses through cutting-edge digital strategy, paid traffic, and search visibility?

We're looking for a **Senior Digital Marketing Expert** to take ownership of our full digital growth engine—across **Google Ads, Meta Ads, SEO/SEM, media buying, marketing strategy and website performance.** This is a pivotal role in driving our online visibility, lead generation, and conversion performance across multiple business locations.

**Key Responsibilities** **Google Ads & SEM**
- Manage and scale multi-campaign Google Ads accounts (Search, Display, YouTube, PMax)
- Conduct advanced keyword planning, audience targeting, A/B testing, and conversion tracking
- Build and manage remarketing strategies segmented by user behaviour and intent
- Monitor Quality Score, auction insights, and optimise for CPA and ROAS

**Marketing Strategy & Funnel Optimisation**
- Build and manage digital marketing funnels (cold to hot audiences)
- Design full-funnel journeys across Search, Display, Social, and Retargeting
- Set KPIs, monitor performance, and implement strategic campaign pivots
- Develop marketing calendars aligned with business goals and seasonal demand

**SEO & Organic Growth**
- Perform full technical and on-page SEO audits
- Implement schema markup, improve core web vitals, and indexation health
- Build backlink strategies, optimise internal linking, and generate ranking content
- Track keyword rankings and organic conversions monthly

**Media Buying & Meta Ads**
- Manage Meta Ads campaigns (FB/IG) across awareness, lead gen, and remarketing
- Execute cross-platform media buying strategies with aligned creative
- Build and test creative variations (copy/image/video hooks)
- Track pixel performance and integrate data into your optimisation process

**Website & Landing Page Performance**
- Collaborate with developers/designers to improve UX and CRO
- Run split tests on pages, forms, buttons, and headlines for higher conversions
- Optimise site speed, mobile responsiveness, and key journey flows
- Identify funnel leaks and implement fixes with web & dev teams

**Reporting & Strategy Management**
- Create Looker Studio dashboards for real-time performance analytics
- Deliver weekly/monthly strategic performance reviews with recommendations
- Integrate GA4, Tag Manager, CRM, and call tracking for full attribution visibility
- Own budget allocations and report directly to senior management on growth impact

**What We're Looking For**
- 3-5+ years experience in Google Ads, Meta Ads, SEO, and digital strategy
- Strong media buying and campaign management background
- Technical understanding of GA4, Tag Manager, CRO, and landing page mechanics
- Experience scaling lead generation and conversion campaigns in service industries
- Analytical mindset and comfort with attribution, metrics, and ROI-based decision making
- Strong copywriting and creative testing abilities
- Ability to work independently and take initiative with strategic direction

**Bonus Skills (Highly Regarded)**
- Website editing/building (Webflow, WordPress, Shopify, etc.)
- Experience with Zapier or marketing automation tools
- Prior agency or multi-location business experience
- Familiarity with CRM integrations (Hubspot, Zoho, GoHighLevel, etc.)

**What We Offer**
- Competitive salary (based on experience)
- Flexible/hybrid working conditions
- Opportunities for performance-based bonuses
- Work with a fast-growing, innovative health and wellness group
- Autonomy to shape and lead the digital growth engine

**How to Apply**

Submit your CV and a short cover letter or portfolio showing:

- Campaigns you've managed and the results you achieved
- Tools/platforms you’ve mastered
- Why you’re the right fit to take our business to the next level

Pay: $60,000.00 - $75,000.00 per year

Work Authorisation:

- Australia (required)

Work Location: In person

  • Paid Media Specialist

    1 week ago

    Parramatta, Australia S2M Full time

    As a **Paid Media Specialist**, you will be part of a supportive and dynamic team that will focus on account strategy and doing proactive optimisations. With your proven track record of running successful campaigns across the Google Ads & Meta platforms, you will have the opportunity to use your creative mind and do so much more than regular account...

  • Paid Media Specialist

    4 days ago

    Parramatta, Australia S2M Full time

    Flexible work arrangements (either hybrid or fully remote) - Competitive salary package and great perks As a **Paid Media Specialist**, you will be part of a supportive and dynamic team that will focus on account strategy and doing proactive optimisations. With your proven track record of running successful campaigns across the Google Ads & Meta platforms,...

  • Paid Media and Partnerships Manager

    1 week ago

    Parramatta, Australia Gorilla Jobs Full time

    Hybrid work with 3 days in the office - Work with one of Australia's most well-known companies Our client is seeking a Paid Media & Partnerships Manager to be a part of their booming team and company! They are constantly developing and are looking to grow their media presence. If you thrive in a fast paced, dynamic environment and enjoy seeing your direct...

  • Media Advisor

    2 weeks ago

    Parramatta, Australia Parramatta City Council Full time

    Drive media coverage for one Australia’s fastest-growing cities - Flexible working arrangements, generous leave and benefits The City of Parramatta is going through unprecedented change and transformation as it becomes Sydney’s Central City. The intensity of growth and investment in the City of Parramatta means that Council, its partners, and the...

  • Social Media Marketing Specialist

    2 weeks ago

    Parramatta, Australia AiiMS Group Pty Ltd Full time

    We are seeking a creative and experienced professional to drive engagement and growth on our clients' social media platforms. **Responsibilities include**: - Creating and implementing social media strategies - Managing day-to-day posts - Analysing results - Initiating killer marketing campaigns for our massive clients! - A Bachelor's degree or certificate...

  • Marketing & Social Media Specialist

    10 hours ago

    Parramatta, Australia Volcano’s steakhouse Full time

    We’re looking for a passionate Marketing & Social Media Specialist to join our Steakhouse Restaurant Group currently with 3 locations and expanding. **About The Role** - Development and execution of marketing campaigns across multiple channels, including but not limited to Instagram, Tik-Tok & EDM’s - Creating & organising special events and functions...

  • Social Media and Marketing Coordinator

    10 hours ago

    Parramatta, Australia Just Better Care Full time

    **ABOUT THE ROLE** This role will be responsible for establishing and co-ordinating the execution of our marketing and content initiatives across all our online digital and social channels. This role requires creativity, fun, initiative and organisational skills. The role will be 2-3 days per week with flexibility and opportunity to work from home! **KEY...

  • Media and Communications Officer

    2 weeks ago

    Parramatta, Australia National Heavy Vehicle Regulator Full time

    Media and Communications Officer **Title **Media and Communications Officer **Position Number **2167 **Reports to **Supervisor Media and Communications **Division **Corporate Affairs **Direct **None **Unit **Media and Communications **reports** **Job type **Temporary (six months) **Location **Parramatta, Newstead **Salary per **$110,787.00-$118,529.06...

  • Digital Marketing Specialist

    7 days ago

    Parramatta, Australia Trucell Full time

    Company Description Trucell started 15 years ago providing IT services to healthcare providers. Based in Parramatta we have clients across NSW, QLD, VIC, and Western Australia. Aboriginal and Torres Strait Islander people are encouraged to apply. **Job Description**: We currently have an exciting opportunity for a Digital Marketing Specialist to join our...

  • Marketing Specialist

    7 days ago

    Parramatta, Australia Oceania College of Technology Full time

    **Job Advertisement: Marketing Specialist** Company Name: Global Training Innovations Pty Ltd Trading as Oceania College of Technology Location: Parramatta, Sydney NSW 2150, Australia **Salary**: $76,500.00 - $86,500.00 per annum **About Us** Global Training Innovations Pty Ltd, trading as Oceania College of Technology, is a registered training...