Growth Marketing Lead

**Growth Marketing Lead - Fuel Appetise’s Rocket to the Top**

Are you a data-driven, creative, and strategic growth marketer who’s ready to make waves? At Appetise, we’re redefining how FMCG brands connect with consumers while empowering individuals to make smarter food choices. Our mission: To Democratise access to insights for FMCG brands globally. We’re growing fast and need a Growth Marketing Lead to take the wheel, shaping how we attract, retain, and delight both consumers and B2B customers.

This is a rare opportunity to own and scale growth strategies for a high-impact platform at the intersection of tech, food, and data. You’ll be instrumental in driving both our B2C app adoption and B2B SaaS growth across New Zealand, Australia, and beyond.

**What You’ll Do**

**1. Turbocharge Growth Through Innovation**:

- Develop and execute full-funnel performance marketing strategies across channels like Google Ads, Meta, TikTok, YouTube, Pinterest, and LinkedIn.
- Build high-converting customer acquisition funnels for B2B clients and B2C users, optimising for efficiency and scalability.
- Identify and implement growth loops and flywheels that drive advocacy, organic growth, and repeat users.
- Experiment relentlessly: test new ideas, run A/B and multivariate tests, and uncover insights to scale what works.

**2. Craft Campaigns That Convert**:

- Collaborate with Product, Sales, Brand Marketing, and Customer Success teams to design compelling ad creatives, landing pages, and nurture flows.
- Build automated retargeting campaigns and personalised journeys that move users through the funnel with ease.

**3. Focus on Retention and Lifetime Value**:

- Launch initiatives to improve retention, reduce churn, and turn users into brand advocates.
- Segment audiences to deliver tailored messaging and experiences that maximise relevance.
- Track, analyse, and optimise core metrics like CAC, LTV, ROAS, and churn rates to drive better outcomes.

**4. Pioneer New Markets and Channels**:

- Lead growth initiatives in new regions, including market-specific campaigns and tailored approaches.
- Discover, test, and scale emerging channels, from influencer partnerships to collaborations with FMCG brands.
- Stay ahead of digital marketing trends, experimenting with innovative tools, tactics, and platforms.

**5. Lead B2B Growth Marketing**:

- Develop and execute campaigns tailored to Appetise’s B2B audience, leveraging channels like LinkedIn and Google Ads.
- Create high-impact landing pages, lead magnets, and retargeting flows to attract and nurture FMCG leaders.
- Craft messaging and content that resonates with our ICP, addressing their needs and pain points with precision.

**6. Be a Catalyst for Cross-Functional Success**:

- Partner with Product, Sales, and Brand Marketing teams to ensure growth efforts align with company goals.
- Collaborate to enhance Appetise’s value proposition, uncover actionable insights, and influence long-term strategies.
- Be the voice of the customer, whether it’s a home cook or a global FMCG brand, ensuring we deliver unparalleled value.

**Requirements**:
**What You Bring**:

- Proven Track Record:5+ years of driving growth in SaaS, consumer apps, or FMCG, with demonstrable success in scaling user acquisition and revenue.
- Performance Marketing Mastery: Deep expertise in running paid campaigns (Google, Meta, TikTok, LinkedIn) with a focus on efficiency and ROI.
- Data-driven decision-making: Proficiency in tools like Google Analytics, Mixpanel, and marketing automation platforms. Strong ability to use data to inform and optimise strategies.
- Creative and Strategic Thinking: Ability to craft compelling campaigns that resonate with diverse audiences while scaling growth initiatives.
- Experimentation Mindset: A/B testing, CRO, and scaling successful experiments are second nature to you.
- SEO and Organic Growth Expertise: Strong understanding of content marketing, referral programs, and organic growth strategies.
- Customer Insight Champion: Exceptional ability to understand customer personas, behaviour, and motivations, translating them into actionable strategies.
- Startup and High-Growth Experience: Familiarity with scrappy, fast-moving environments, using innovation and efficiency to maximise results.
- Excellent Communication Skills: Clear, concise, and inspiring communicator, capable of building alignment across teams and external partners.

Bonus Points: If you’ve grown your personal brand on LinkedIn or elsewhere, built a newsletter, or are deeply connected to digital marketing communities.

**Benefits**


**Why Appetise?**:

- Shape the Future: Define growth in a category-disrupting SaaS platform making global waves.
- Make a Global Impact: Your work will directly influence Appetise’s expansion into new markets.
- Career-Making Opportunity: Develop a growth playbook that will be noticed by the biggest players in tech and FMCG.
- Be Part of a Winning Team: Join a well-funded, ambitio