Marketing Campaign Associate

3 days ago

Darlinghurst, Australia Fulcrum Full time

**The Company**

Laithwaites is a recognised leader in the wine industry, connecting wine lovers with extraordinary wines for over 50 years. By partnering with over 450 winemakers globally, they deliver a curated range of exceptional wines directly to customers through innovative marketing, strategic partnerships, and a growing digital platform.

Committed to fostering a positive and enriching culture, Laithwaites prioritises employee development, flexibility, and opportunities for progression. You’ll be joining a team where professionalism, creativity, and excellence are at the heart of everything they do.

**About the Role**

As a **Marketing Campaign Associate**, you’ll play a pivotal role in managing campaigns for Laithwaites’ top strategic partnerships and shaping their digital future. You’ll collaborate with internal teams and external partners to deliver impactful campaigns across both traditional and digital channels, ensuring results while exploring emerging growth opportunities.

**Key Responsibilities**:

- Build and manage strategic marketing campaigns, from concept to completion, in collaboration with partners and creative teams.
- Take a proactive approach to developing impactful digital marketing strategies, with a focus on social media and video content.
- Lead cross-functional projects and work with stakeholders to ensure campaigns are delivered on time and aligned with objectives.
- Represent Laithwaites in managing key partnerships, fostering strong relationships, and ensuring campaign success.
- Conduct market research and analyse trends to inform campaign strategy and identify new opportunities.
- Monitor campaign performance, deliver insights, and recommend strategies for optimisation.
- Stay ahead of digital trends, bringing fresh ideas to enhance campaign effectiveness.

**What We Are Looking For**:

- **Proven Experience**: 2-3 years in marketing with exposure to both traditional and digital channels.
- **Campaign Management**: A track record of creating and delivering impactful marketing campaigns.
- **Digital Expertise**: Experience with Meta and Google Ads platforms (implementation experience is a bonus).
- **Project Management**: Strong organisational skills with exceptional attention to detail.
- **Collaboration Skills**: Experience working with creative teams and external partners.
- **Proactive Mindset**: Self-motivated and enthusiastic about taking on new challenges.
- **Communication**: Outstanding skills in influencing stakeholders and driving results.

**Benefits**:

- Salary: $85,000 + Super
- Generous staff wine discounts and access to exclusive releases.
- WSET courses—globally recognised wine & spirits qualification.
- Comprehensive learning and development programmes, including LinkedIn Learning.
- Birthday leave + an extra week of annual leave after 5 years.
- Generous company-funded parental leave.
- Health and wellness benefits, including confidential counselling services.
- Regular wine tastings with winemakers.
- Hybrid structure, with 3 days per week at the Museum Station office.

We celebrate diversity and know that our differences help us thrive. We are committed to providing equal opportunities at all stages of the recruitment process. If you feel passionate about this role, please don't hesitate to apply.

Pay: $85,000.00 per year

Work Location: In person

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