Digital Specialist

4 days ago

Sydney Central Business District, Australia HAYS Full time

Not for profit Organisation, Digital Producer role, Sydney, Contract that will likely go to perm
**Your new role**

Secondly, you will be providing support for communication objectives which are to increase the general brand awareness raising the researcher’s profiles in the scientific community, event registrations and facilitating the internal Communications to keep all staff up to date of major activities.

What you will be doing:

- Update the website regularly.
- Understand the prospect journey and define segments to ensure effective communication, lead generation and ascension to either one-off or regular donations
- In collaboration with the Marketing and Fundraising teams, develop and optimise lead-nurturing campaigns
- Efficiently manage external suppliers
- Working closely with the Head of IT, ensure that digital assets undergo security upgrades & patches, maintenance or development.
- Working with Craft CMS agency, work to solve technical bugs on the website
- Create, test and deploy landing pages in Craft, with appropriate tracking
- Track data from landing page activity and provide summations and reports for the Marketing and Fundraising teams
- Providing actionable insights to enable production of relevant, engaging content across digital assets to aid SEO and conversions
- Define and shape the HRI social media strategy and associated performance metrics
- Digital support for event management and registration.

Essential Qualifications, Skills and Experience:

- Experience with a CRM system, ideally Dynamics 365
- Google Analytics, Google Tag Manager, Google Data Studio, Google AdWords, Google Search Console, Google My Business
- Solid grounding in content management systems, ideally Craft
- Familiarity with web technology and a passion for emerging web platforms
- Interest in social media or community management
- Highly conversant with all the major social channels
- Excellent written, verbal and numerical skills in English
- Ability to work on own initiative to plan, prioritize and deliver short and medium-term projects
- Self-motivational, to focus on enhancing learning and professional development within Digital Marketing
- Interpersonal, communications and team working skills.

Further skills
- HTML & CSS (in addition, knowledge of JavaScript would be a plus)
- Adobe Cloud, especially Photoshop

**What you need to do now**

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

**LHS 297508** #2722406

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