
Digital & Brand Marketing Manager
1 week ago
**Digital & Brand Marketing Manager**:
- Location:
- Artarmon- Job Type:
- Permanent- Salary:
- AU$120000 - AU$150000 per annum- Contact:
- Hilary Williams- Call:
- Hilary- Reference:
- 20013525_1663639304THE COMPANY:
Our client is one of the oldest family-owned skincare companies in the world & they're looking for a Digital & Brand Marketing Manager.
THE ROLE:
Reporting to the CEO/Head of Marketing, the main responsibilities include the following:
- Lead and develop the brand and digital strategy, along with the CEO
- Develop and execute the digital omni-channel strategy while ensuring the digital offering remains brand aligned
- Foster a 'customer centric' mindset that critiques existing customer journeys and seeks opportunities to continuously improve the brand, digital products, and customer experience
- Use data/ analytics to inform decision-making and develop daily and weekly reporting
- Evolve the positioning of the brand offer, driving brand awareness through a digitally led approach
- Oversee product development activity to ensure product delivery to agreed time, cost, and quality parameters
- Oversee all digital products, assets, and end-to-end customer experience from registration to booking/purchase and all associated journeys and communications
- Ensure the digital architecture, systems and data warehouse are maintained
- Develop educational materials and drives strategies to impart knowledge to clients and onboard and educate teams
- Manage marketing budgets
- Manage your direct reports & help them develop
YOU:
- Brand experience is desired
- Strong writing & organisational skills are imperative
- You will have previous team management experience
If you are a strong marketer looking for your next step then we look forward to hearing from you.
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