Digital Optimisation Analyst

Be the expert in digital audience data & personalisation
- Perm FT position / Hybrid working / Parking on-site
- Work one of the World's most unique and innovative media organisations

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.
**About Us**
SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.
Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.
SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.
**The Department**
The Audience Data & Insights division within SBS provides key stakeholders with meaningful insights, drawn from multiple research touchpoints. Our team is audience obsessed and we place the audience at the heart of everything we do.
**The Role**
The Digital Optimisation Analyst will play a central role in the team responsible for personalising the audience experience on SBS5’s digital platforms.
- Assist in building digital experimentation activities involving designing, executing, and reporting on A/B tests.
- Work with key stakeholders across Product, Technology, Digital Marketing and Analytics, this role will be ensuring that personalisation use cases are articulated and prioritised for execution.
- Deliver the roadmap of personalisation and testing initiatives.

**About you**
- Experience setting up experiments or experiences in personalisation tools - Adobe Target preferred
- Exposure to related marketing technologies such as Adobe Analytics, Audience Manager, Adobe Experience Platform or Adobe Campaign
- Strong understanding of CX principles and best practices on various digital platforms such as mobile, desktop and OTT
- Ability to frame use cases into a hypothesis-based testing approach along with strong statistical and analysis skills
- Good knowledge of experimentation, A/B testing and personalisation
- Comfortable working with technical teams and software languages - HTML, CSS, JavaScript, JSON
- Good knowledge of experimentation, A/B testing and personalisation
- Experience working with digital product teams in an Agile environment
- Experience managing data-driven research from project inception to communicating insights and recommendations
- Excellent oral, written and visual communication skills, particularly at explaining complex quantitative information to non-technical audiences & stakeholders
- Self-starter with the ability to work independently in a constantly changing environment as well as collaboratively with a broader team

**Some of the reasons to consider working with us**
- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work - you’ll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce 93% of our employees have stated that they are proud to work for SBS
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
- We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

**Some of the reasons to consider working with us**
- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you’ll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce SBS is ranked in the top 25% of all media companies for employee engagement
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
- We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS
**Reasonable adjustments