Digital Marketing Manager

**Our Client** is Australia's largest skincare franchise network, with products and services available nationwide

The Digital Marketing Manager role is to work closely with the Head of Marketing to manage and execute digital omni-channel strategy while ensuring our digital offer remains brand aligned, current and attuned to customer expectations. This role is responsible for representing the brand for any leads, ecommerce purchases, salon bookings and revenue digitally generated, as we move into an omnichannel approach. This covers all facets of the business, including Brand, Salons, Franchising and Education.

The Digital Marketing Manager will ensure that all digital channels and the user experience are brand aligned, optimised and the channels drive sales, consumer engagement, mass target market reach, awareness and purchasing intent via eCommerce, whilst increasing online bookings for Salons, enrolments for the college and franchise enquires. The Digital Marketing Manager will review Marketing Results and Performance through reporting and actionable insights to achieve growth.

**KEY RESULTS AREA**
- In conjunction with the Head of Marketing, design, implement, and optimize, an omnichannel strategy across paid media and digital touch points, to drive business growth across all channels including college and franchise, and deliver an innovative customer experience, that tells our brand story, acquires new customers, retains existing.
- Manage and implement the annual digital plan for website design and functionality (including navigation) to ensure the consumer experience is best practice and achievements of KPI's across the brand website, College, Franchise, Virtual Salons and other digital initiatives
- Map and design digital journey strategies including acquisition and retargeting across digital channels for target audiences.
- Develop a deep understanding of market, competitive positioning, and key business issues faced by customers and prospects to support strategy and messaging.
- Plan, manage, execute and communicate to the MDC the omni-channel CRM calendar in line with national campaigns, content themes, online sales events and tactical promotions to drive revenue / booking / lead KPIs including Ecom, Salon, College and Franchising
- Support the marketing, sales and college teams with key consumer and sales insights from CRM, Paid and Website platforms to drive user engagement, retention and revenue
- Test, measure, and analyse performance across all channels, to optimise strategy and experience.
- Ensure ongoing maintenance and cleansing of the database
- Act as a critical member of the digital project team, developing, implementing and testing future strategic projects and representing the team on sales that are digitally generated
- Budget management to ensure P&L achieves or exceeds targets and that all digital advertising and projects are managed within or below budgets as outlined
- Liaise with all external digital partners, including a weekly WIP, being the day to day contact to ensure that Ella Baché website and digital channel requirements are performing optimally and are delivered on time and within budget
- First point of contact for all digital support and troubleshooting
- Manage online inventory, merchandising, product uploads, samples forecasting, uploads and changeover, and ensure all necessary testing is done in conjunction with MDC ahead of launch.
- Manage online customer reviews ensuring they are published, and any negative reviews addressed in a timely manner. Continue to drive online reviews through dedicated campaigns as well as automation.
- Ensure customer support processes are in place for eCommerce
- Leads and manages direct report ensuring Hallas' purpose, values and strategic priorities are upheld.
- Stay on top of trends and leading practices in omni-channel marketing to drive innovation and stakeholder enablement.

**EDUCATIONAL QUALIFICATIONS / CAREER EXPERIENCE**
- Tertiary degree in Marketing or related discipline

**SKILLS / COMPETENCIES**
- 3 +years digital marketing experience within luxury beauty, fashion accessories or related industry is desirable but not essential
- Thirst for knowledge and a desire to pass it on to our consumers and internal staff
- Strong organisational and negotiation skills
- Attention to detail is a must
- Excellent communications skills
- Ability to work in a fast pace environment
- Proficient in Microsoft packages - Word, Excel and PowerPoint
- Excellent Google Analytics experience