Trade Marketing Manager

6 days ago


Melbourne, Australia Asahi Beverages Full time

**Your Impact**

Come and join the CUB On-Premise Trade Marketing Team as Fire & Earth Trade Marketing Manager. In your new role, you will be responsible for leading, developing, and coordinating trade marketing activity across our Craft partners and International portfolio Brands include: 4 Pines, Pirate Life & Matilda Bay to name a few.

You will have the opportunity to work closely with the Fire & Earth Sales and Marketing Teams, and our Craft partners to deliver BTL activity into Fire & Earth venues and vertical partners. This role will also own the coordination and be the central point of contact for the Craft partner TTL activity across all off-premise channels, ensuring visibility and consistency of message back into the account teams.

**Key Responsibilities**

The role will:

- Manage both the on & off trade stakeholders who want to activate brand in Fire and Earth venues.
- Develop below the line activity for Fire & Earth sales teams with Craft partners and International brand team
- Working closely with the Fire and Earth Sales Leadership Team to determine the priorities for the field sales team and ensure the effective execution of BTL activity within the Fire & Earth venues
- Co-develop with the On Premise Team to deliver NPD launch plans as required
- Brief & support the Events and Sponsorship team to activate sponsorship & events properties in market
- Develop and build trade marketing programs to deliver 1YP
- Build the Fire & Earth game plan and budgets
- Central contact point for retail National Account Managers and National Business Manager to activate premium international and craft partner brands in the retail / vertical environment.
- Create and manage trade marketing calendars for Craft Council forums
- Ownership and management of total Craft calendar
- Support in venue for events, sponsorships and NPD launches

**About You**

We are looking for someone who is itching for their next opportunity to continue to develop and grow within the Trade Marketing space. You also have a solid commercial acumen with previous sales and trade marketing experience; being responsible for both our internal operational agenda & strategic growth objectives.

Want to know more?

**Why Us?**

You’re probably aware of Asahi Beverages recent acquisition of CUB which has resulted in one of the most impressive and expansive beverages portfolios in Australia. You’ll get to work across this incredible portfolio, unlocking the potential of our people across all business functions.

By joining CUB, you are opening up a world of career possibilities. If you achieve results, expect to be rewarded with bigger challenges and greater opportunities. We respect the unique ingredients that make each and every one of us an individual and we believe this approach enables innovation and creativity.

Yes, the rumours are trueWe get free beverages (and consume it responsibly)



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